LightHouse Media now spends 60% less time building database
Dinesh Charles
Director, Database Operations & IT
About
Founded in 2002, Lighthouse Media are leaders in business publishing in Singapore, Hong Kong, Malaysia and most recently Philippines. They are publisher of media and events business servicing the marketing and human resources sectors. The company’s products and services include magazines, websites, newsletters, events, and awards.
Challenge
Lighthouse Media was trying to build a strong database of prospects. While doing so, they had to engage with multiple vendors to procure data. The biggest challenge that Dinesh and his team faced was data quality. Most vendors would just put in job titles that were not even accurate.
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After a point, they could no longer justify the ROI. Having worked with multiple vendors to build their database, they now wanted one that could address the quality issues at an affordable price.
Solution
Dinesh found Adapt’s user interface simple to operate with a wide range of selection criteria.
Leveraging Adapt has helped LightHouse Media accomplish more with a small team. In addition, our advanced filtering capabilities have helped them build databases quickly, resulting in a significant reduction in operating costs.
Dinesh took the decision in 2018 and has not been disappointed by Adapt since then.
Results
The team witnessed double growth in contacts yearly while replacing the outdated ones. More contacts meant more leads, more readership, and more attendees for Dinesh and the team.
Industry
Media / Book and Periodical
Publishing
Company size
50-200 Employees
Headquarters
Singapore
Founded
2002
Website