30% increase in email success
Lori Frucht
Marketing Director at PEO Spectrum
About
PEO Spectrum is a reputed PEO comparison services firm. They help small businesses understand, compare and lower their costs with their existing PEO (Professional Employer Organisations). Started in 2009, they have helped multiple small businesses across the great state of NewYork optimize spends on PEOs. Their work has contributed to the success of their clients with both short and long term savings and profits.
Challenge
PEO Spectrum were dealing with the need to clean their data and also acquire more best fit customers. When they initially started with Adapt, the focus was to get accurate information on precise contacts they were looking for.
Having email as the primary mode of prospecting, the data accuracy need was critical to maintain domain reputation. Hence, the need to verify and clean existing data was always to be a top priority for Lori.Â
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PEO Spectrum needed a data partner who could provide clean data at scale.
Solution
The PEO Spectrum team were evaluating data vendors and found Adapt to provide the best accuracy at scale.
Lori and her team were able to use Adapt without the need for complicated setup and implementation.
Based on extensive use of the Adapt application, the PEO Spectrum team was able to get access to clean, accurate data that fuelled the email marketing engine. This drove greater ROI and more business for the PEO Spectrum team.
Results
The results of using Adapt started to show very quickly. Lori and team are seeing improved delivery rates, reduced bounces and more access to best fit prospects in their outreach.
PEO Spectrum has been a long term user of Adapt and we are happy to be part of their growth curve!
Industry
Human Resources Services
Company size
11-50 Employees
Headquarters
Smithtown, NY
Founded
2009
Website