Posted July 14, 2023

Dev Internal
By
Dev Internal
Read our editorial policy

In 2022, around 306 billion emails were exchanged every day worldwide. And by 2027, this figure is projected to become 376 billion emails per day.

It’s safe to say that emails are among the core communication channels for people in this age. Compared to other social media channels, most people only change their email addresses a few times, making it a lucrative choice for marketing. 

So when it comes to marketing, email marketing is a great source to reach your potential customers. 

Its ROI, which is as huge as 300%, makes it even more favorable. 

If you’re new to the concept of email marketing, read along with this comprehensive guide. We’ll walk you through email marketing, how to get started, some best practices, marketing strategies, and more. (There’s a bonus, too, at the end!)

What is email marketing?

Email marketing entails sending targeted messages to your ideal prospects through email and promoting your services or products. This powerful marketing strategy lets businesses build an audience, engage with them, and convert them into paying customers. 

In 2023, the email marketing industry is estimated to reach over 11 billion U.S. dollars.

With time, email marketing has witnessed an evolution. Rather than sending emails in bulk, businesses now acknowledge the value of sending personalized content and offers based on the customers’ interests and preferences.

Advantages of email marketing

From attracting higher traffic to generating leads to building lasting relationships, email marketing can help you achieve all your marketing goals.

1. Great ROI

What’s great about email marketing is its higher ROI. Email marketing yields the greatest returns on your investments compared to other marketing channels. At the same time, it doesn’t ask for excessive spending, making it a cost-effective option.

2. Relationship building

Want to strengthen your customer relationship game? Incorporate email marketing in your marketing efforts. Email marketing enhances your customer relationship in three ways; through personalized content, showing up regularly with informative content, and working on feedback.

3. Scalable

Another advantage of email marketing is its scalability. Whether you own a big brick-and-mortar or a brand-new business, email marketing lets you simultaneously reach thousands, if not millions, of people. And with automation tools in place, automated marketing campaigns can make sharing personalized emails a breeze.

4. Measurable

Unlike other traditional forms of marketing, email marketing lets you leverage email tracking and analytics capabilities, making it highly measurable. You can track key metrics like open rates, click-through rates, and unsubscribe rates to measure the effectiveness of your campaigns and optimize for better results over time.

Disadvantages of email marketing

Now you’re aware of the benefits email marketing comes with. However, considering its pitfalls is equally important. Here are some disadvantages of email marketing:

1. Consistent efforts

Email marketing requires consistent and ongoing efforts to keep your subscribers engaged. It’s a resource-intensive task that demands keeping up with a regular schedule of email campaigns going. Using an AI email assistant can significantly streamline this process by automating routine tasks, such as drafting and scheduling emails, thus allowing marketers to focus on crafting more engaging content and strategies.

2. Spam issues

Email marketing often faces challenges with spam filters, causing legitimate emails to be mistakenly marked as spam. As a result, the reach and deliverability of your campaigns may suffer.

3. High unsubscribe rate

Email recipients can choose to unsubscribe from your email list at any time. And email marketing campaigns often have a high unsubscribe rate. This could be a drawback as your business will be dealing with losing potential clients, and ongoing efforts are needed to compensate.

How to Get Started with Email Marketing?

Email marketing is a vast concept. But you don’t need to feel overwhelmed. Here’s a step-by-step process for getting started with email marketing:

Establishing your email marketing goals

First, it does not make sense to begin without defining the ultimate destination. When starting your email marketing efforts, clearly define your objectives and goals. Not only does it help focus on efforts, but it also holds space for strategy alignment whenever required and lets you measure success over time. 

When you have clear goals, you’re well-versed in whom to target, what type of campaigns to launch, and what content to create. 

Examples of email marketing goals can include:

  1. Increasing subscriber engagement
  2. Driving website traffic
  3. Boosting sales or conversions
  4. Building brand awareness
  5. Nurturing customer relationships

Building your email marketing list

Building your email marketing list involves several key steps. Firstly, you can start by importing known contacts from your CRM systems, such as existing customers or leads. This ensures you have a solid foundation to begin with. 

Secondly, you can build a list from scratch by creating opt-in forms on your website, landing pages, or social media platforms. Through this, you can grab new leads interested in your business. What works best is offering some incentives in return. 

Without a return favor, your audience is more likely to run away without giving their emails.

Some great incentives could be: 

  • Offering valuable content for free 
  • Giving freebies or exclusive offers on first purchases
  • Giving gift cards 

And more. 

Lastly, implementing effective subscription opportunities can do the trick. It involves strategically placing signup forms or checkboxes on your website, blog, or during checkout. It ensures maximum visibility and convenience for potential subscribers.

Wait, there’s more! We have compiled a list of some impressive ways to build your email list at the end. Make sure to check that out!

Selecting the type of email marketing campaign

Email marketing campaigns are of several types depending upon the email marketing goals. The “type” defines how many emails you send, how you craft them, your tone, and others. 

Let’s look at different types of email campaigns so you can choose the one that fits your goals the best!

  • Newsletters

Source

Starting with newsletters – it’s the most popular choice for email marketing campaign types. Newsletters provide valuable content, updates, and industry insights to engage and educate your subscribers. Businesses wanting to touch base with customers would love leveraging newsletters.

  • Marketing offers

Source

Marketing offers, on the other hand, focus on promoting specific products, services, or discounts to drive sales and conversions. As the name itself says, they aim to generate a response. Offering discounts or time-limited promotions works best. 

  • Announcements

Source

Announcements are ideal for sharing important news, events, major company updates, or disclosing products/services. These emails should contain all the necessary details about the announcement. Don’t forget to tell the customers about the value your announcement will bring to their lives. 

  • Event Invitations

Source

Event invitations aim to promote your upcoming events and encourage your audience to attend the events. It should comprise the venue, timing, date, and other necessary details. 

By choosing the right mix of newsletter emails, marketing offers, announcements, and event invitations, you can create a well-rounded email marketing strategy that caters to the diverse needs of your audience.

How to Create Effective Email Campaigns?

You’re now ready to start creating your first email marketing campaign. To begin with, note that creating effective email campaigns requires following a set of standards. 

We’ve broken down some great tips that can optimize your email marketing campaigns on the go:

1. Structuring your email campaigns for readability

Creating great content is not enough to craft emails that work. The way your email looks matters all the more. Structuring plays a pivotal role in creating promotional or educational emails. 

Firstly, remember that clear and concise copy is key. Nobody wants to read long, rambling emails, so keep your message focused and to the point. Moreover, keeping the formatting on-line is equally important. 

Here are some basic yet great tips that will help you do the trick with your email: 

  1. Craft compelling and interesting subject lines
  2. Don’t forget to greet the receipt in the first place
  3. The email body should be straightforward
  4. Add an irresistible CTA 
  5. Say goodbye with a good salutation 

Also, use formatting techniques such as headings, bullet points, and bold text to make your emails easily scannable. This helps your recipients quickly grasp the main point.

2. Enhancing engagement with visuals

Now comes the most exciting part about emails; the way they look and feel. Visually appealing content is the perfect solution to spike interest in the reader and make them want more. 

Litmus has found that incorporating interactive elements in your emails can boost the click-through rate by 200% and 300%, let alone when done by videos. 

Source

It’s a sure thing to use eye-catching visuals that align with your brand and message. However, be mindful of image sizes to ensure quick loading times and compatibility across different devices. Also, don’t forget to include alt text for accessibility, as some recipients may have images disabled.

3. Personalizing email campaigns

A sure-shot way to attract more interested customers is by personalizing your emails. 90% of marketers believe personalization is the key to increasing business profitability. At the same time, 96% of businesses have witnessed success with personalized marketing. 

Here’s how LinkedIn sends personalized emails to its users.

Gone are the days of generic mass emails. Instead, focus on tailoring your content to individual recipients. Address them by name, refer to their past interactions or purchases, and offer personalized recommendations. This will create a sense of connection and make your emails more relevant to their interests and needs.

4. Ensuring relevance to subscribers

If you want your message to resonate with your audience, ensure it’s relevant to them. This works by segmenting your email lists based on recipient characteristics. With specific segments at your end, you can deliver targeted content in your subscribers’ inboxes. 

To determine which emails are more likely to resonate with your audience, look at their past behaviors, and understand their needs, preferences, and demographics.  

Whether your segmentation stands on location, purchase history, or engagement level, you can deliver the right message to the right people at the right time.

Here are some tips on staying relevant to your audience:

  • Let your audience choose the kind of emails they’d like to land in their inbox 
  • Create a schedule and stick to it. Don’t overdo sending emails
  • Maintain consistency with your brand identity and testing 
  • Refresh your email list once in a while

5. Building trust through brand consistency

Strategic planning and execution lay the foundation of high-performing email campaigns. First and foremost, keep your brand consistent throughout all your email efforts to foster trust. This entails creating a consistent tone of voice that matches the personality of your business and employing consistent visual elements such as logos and color palettes.

It can be accomplished through sharing valuable content, being open and honest in your communication, and keeping your word. You’ll establish a strong reputation by continuously providing receivers with high-quality content and products/services. This, in turn, will motivate them to interact with your emails more than ever.

6. Optimizing for conversions

Giving a few tweaks to your email can increase the chances of it getting opened and engaged. Put, optimizing for conversions makes it easier for recipients to take action and spike interest. 

Ensure your call-to-action buttons are prominently displayed and clearly communicate the desired action. Avoid incorporating too many CTAs. Decide on one goal for your email and add a single CTA 2-3 times throughout the email. The great trick to do the job is creating a sense of urgency.

Shopify did a great job crafting compelling CTAs to upsell their paid plans. It’s to be noted how they’ve placed the two CTAs at different places and used a vibrant color combination to make them visible.

Source

To persuade readers to click and convert, you can use irresistible strategies, including personalized messaging, social proof or testimonials, and scarcity. Lastly, on’t forget to experiment with various techniques and continuously evaluate the outcomes to improve your conversion strategies.

7. Strategic timing of email campaigns

Not to mention, timing is critical in deciding whether your email will be a hit or miss. The timing of your emails determines the click-through rates and conversions you’ll get, impacting the success of your emails. 

To identify optimal send times, it’s crucial to analyze your audience’s behavior and engagement patterns. In a survey, Hubspot found that 9 a.m. to 12 p.m. on the first three weekdays are the timeframes when emails get really high engagement. 

However, if you want to be more specific, there are multiple factors to consider, such as industry, target demographic, and geographic location. Further, consider the purpose of your campaigns, as promotional emails might have different optimal timings compared to transactional or onboarding emails.

8. Incorporating non-promotional content

None of your subscribers would appreciate a blast of promotional emails landing in their inbox occasionally. And this may make them feel overwhelmed, and you may encounter more unsubscribe cases. 

That’s why incorporating non-promotional content into your email campaigns is a non-negotiable deal. If you want to nurture customer relationships for the long term, leave the idea of overly aggressive marketing behind and focus on providing more value to your subscribers.

Emails that provide insights, advice, or industry news pertinent to your audience can fall into this category. You can establish yourself as a credible resource and boost engagement and loyalty among your subscribers by offering helpful information without continuously promoting it. 

To summarize, effective email marketing efforts must strike a balance between pushing your products/services and sharing valuable information. You can maximize the success of your email marketing and produce significant results by keeping your brand consistent, optimizing for conversions, scheduling your emails carefully, and including non-promotional material.

How to Measure Email Marketing Campaign Performance?

There are several important factors to take into account when evaluating the effectiveness of your email marketing efforts:

1. A/B testing subject lines for improved open rates

A/B testing is a way to get multiple subject lines at work and test them to find the most effective one. In this tactic, you distribute various iterations of your subject line to segments of your audience. By comparing the open rates of these subject lines, you can find the one that resonates with your subscribers the most.

This is a sure-shot way to improve the appeal of your emails and raise open rates. Also, along with measuring open rates, conversion rates are worth noting too. 

Source

2. Improving click-through rates for better engagement

The click-through rate is the percentage of your subscribers who were enticed and clicked on the links mentioned in your email. This entails creating appealing call-to-actions and content that compel readers to click on your links, resulting in higher engagement and conversion rates.

To optimize click-through rates, track how often links in your emails are clicked, and then research what content or calls to action receive the most attention.

3. Analyzing unsubscribe rates for audience retention

Running an email marketing campaign and encountering high unsubscribe rates go hand-in-hand. Tracking unsubscribe rates can help determine how engaged your audience is and whether you’re going wrong somewhere. 

If you observe a sudden spike, there can be an issue with your targeting, frequency, or content. Analyzing unsubscribe rates is also essential for maintaining an audience. You may modify your content or targeting strategy by tracking unsubscribe rates and understanding why individuals do it.

4. Understanding email analytics for campaign evaluation

Email analytics lets you measure how well your campaigns are working regarding engagement and conversions. It tracks different KPIs to determine the effectiveness of your campaigns, such as email delivery, engagement levels, conversion rate, bounce rate, total ROI, and more. 

With email analytics, you can learn much about what is working and what needs to be improved by looking at the provided data. To ensure that your email marketing initiatives are as efficient as possible, keep in mind that ongoing review and modification are essential.

What Are the Best Email Marketing List Building Strategies?

Building an effective email marketing list requires a combination of innovative strategies. Here’s a detailed exploration of some top tactics:

1. Embedded Signup Forms

Source

Embedded signup forms are a subtle yet effective way to acquire subscribers. Placing these static forms on high-traffic pages, including headers, footers, sidebars, or splash pages, can maximize their visibility. The modest nature of these forms gives visitors a gentle nudge to receive your communications without disrupting their browsing experience.

2. Use Pop-ups and Overlays

Source

Pop-ups can be a powerful tool for conversion, but their use must be balanced with the user experience. Research indicates that, on average, pop-ups convert about 11.09% of viewers into subscribers or customers. However, the most effective 10% of pop-ups can convert as many as 42% of viewers

However, you must follow Google’s interstitial ad guidelines to avoid penalties. They help ensure that pop-ups don’t obscure the main content or interrupt user navigation.

3. Introduce Gamification

Source

Gamification involves the use of game-like elements to boost engagement. This could include interactive quizzes, contests, or ‘spin to win’ pop-ups that offer exclusive prizes. The appeal of easily attainable rewards can motivate visitors to enter their email addresses, with the psychological appeal of ‘getting something for nothing’ often proving irresistible.

4. Create Squeeze Pages

Source

A squeeze page is a dedicated landing page to extract visitor information. It restricts access to certain content and urges visitors to enter their information to proceed. While these pages often have high exit rates, their success lies in their ability to capture valuable information. This makes squeeze pages an integral part of an effective list-building strategy.

5. Sign Up for Notifications

Source

Diverse notifications can help grow your mailing list. These could be pre-sale notifications, new feature alerts, or event updates. Such notifications create a sense of urgency, scarcity, or exclusivity, encouraging more signups. Plus, they provide valuable updates, improving the user experience.

6. Offer Content Upgrades

Source

A content upgrade, or lead magnet, provides exclusive content to visitors in exchange for their email addresses. This could be a members-only sale, exclusive guides, catalogs, or other valuable resources. This tactic benefits both parties – visitors get useful content, while businesses acquire the emails of interested potential customers.

7. Include Opt-In Fields at Checkout

Source

Including an opt-in field at checkout is a strategic way to increase subscriptions. Customers are already accustomed to providing their details at this stage. Offering them the option to join the email list is a seamless way to gather more subscribers without disrupting their purchasing process.

8. Utilize Loyalty and Referral Programs

Source

These programs can stimulate list growth by rewarding new and existing subscribers. A loyalty program that offers tangible benefits and a personalized experience can help build lists while encouraging repeat purchases. Thus, it helps increase the customer’s lifetime value.


Tip: Get more in-depth information about email marketing list building strategies, here.

What Are the Best Email Marketing Strategies?

Incorporating some of the best strategies into your email marketing is a no-brainer. Without strategies for your portal, your marketing efforts may be less effective. 

There are a number of techniques that can significantly increase your effectiveness when it comes to email marketing:

1. Creating compelling incentives for sign-ups

The hard and fast rule says to give your audience something worthwhile in return for their email address, such as exclusive material, discounts, or free tools. It’s a great way to leave a good first impression and encourage the audience to sign up for your email list.

When you offer something valuable in exchange for a visitor’s email address, you give them a reason to subscribe. This strategy helps you grow your email list with engaged and interested subscribers.

Source

By providing incentives, you not only increase the likelihood of visitors subscribing, but you also attract the right audience. These people are genuinely interested in what you have to offer. It allows you to build a quality email list rather than a large, unengaged one, ultimately driving conversion rates.

2. Complying with email marketing laws and regulations

Several email marketing laws and regulations contain conditions that email marketers must comply with. These laws protect the subscribers’ will and safeguard them from spammers. 

To avoid violating any of these laws, it’s better to stay informed beforehand. It’s essential to uphold privacy and adhere to email marketing laws, such as the CAN-SPAM Act or the GDPR. 

Ensure recipients have permitted you to send them emails, include an unsubscribe option, have an accurate header, identify your email as an advertisement (if it is); and swiftly comply with opt-out requests.

3. Keeping email lists warm and engaging

Warming up your email list implies sending emails from a new account, starting with less quantity and gradually increasing the number of emails sent daily. This is done to build a good reputation and credibility. 

Regularly send timely and worthwhile information to your readers to warm up your email list. Personalize emails, use automation to send timely and targeted communications and segment your email list to customize messages for particular segments. You must encourage subscriber engagement and feedback to promote a sense of connection.

It can take between 14-21 days to warm up a new email account, depending on whether automation capabilities are being used. 

Remember that these tactics perform best when used with a regular and well-thought-out email marketing strategy.

What Are Email Marketing Best Practices?

To successfully generate more revenue from your email marketing efforts, here are the 4 best email marketing practices you wouldn’t want to miss out on. Let’s delve into discovering them:

1. Avoiding spam filters and deliverability issues

From designing to creating great content, crafting email copies that work takes a lot of time. And after these efforts, if your email still lands in the spam filters, it’s no different than a nightmare. 

Email deliverability is the rate at which the email gets delivered to your subscribers’ inboxes. The faster, the better. Marketers must adhere to email marketing best practices and avoid spam trigger words to avoid spam filters and deliverability issues. 

This can include practices like not purchasing an email list, avoiding using email scraper tools, and not chasing subscribers with a high bounce rate.

2. Crafting attention-grabbing subject lines

Have you ever noticed how fast you click on a link with big words such as actionable, etc.? These are attention-grabbing words. 

The subject line of your email is what the reader sees before even opening the email. It has to be something relevant and irresistible to the readers so that they can’t help but open. 

Here’s how Shopify aces at calling out Business owners and getting them to open the email. 

Use intriguing subject lines that spark interest or provide value to draw readers in. To increase open rates, keep them succinct, pertinent, and unique. Keep in mind not to write something that’s not in line with the content inside. This might irritate your subscribers.

3. Maximizing personalization capabilities

76% of customers get irritated when they don’t receive personalized communication. 

For your audience, personalization delivers a more interesting and pertinent experience. To offer personalized emails catered to your subscribers’ interests, choices, and behaviors, use segmentation and dynamic content to boost revenue by as much as 760%.

Have a look at how Amazon incorporates personalization in their email marketing campaigns.

4. Optimizing emails for mobile devices

Given the popularity of mobile devices, emails should be designed with mobile devices in mind. Approximately half of your subscribers’ open emails on their mobile devices. However, 39% of them come across marketing emails that are not optimized for mobile devices. 

That’s not how you’d like your business to be perceived. To improve the mobile user experience, make sure the emails are simple to read, load quickly, and have a clear call to action.

Lastly, following these best practices may improve the success of your email marketing campaigns and forge closer relationships with your subscribers.

What Are The Best Email Marketing Softwares?

Standing out in the crowded marketplace of email marketing requires smart work paired with hard work. Integrating good email marketing software can do the heavy lifting for you in the long run. 

Here are some of the best email marketing software:

1. Adapt.io

With its complete email marketing solution and sophisticated targeting tools, Adapt.io enables businesses to target their target market precisely. A contact database of 130M, automated outreach, and powerful analytics are perfect for optimizing campaigns and increasing engagement.

2. MailChimp

A well-known email marketing platform, MailChimp is renowned for its simple-to-use interface and robust automation tools. It is appropriate for businesses of all sizes as it provides customized templates, A/B testing, and integration options. The intuitive design and analytics let you create efficient email campaigns.

3. ActiveCampaign

ActiveCampaign is another great tool that blends email marketing with potent marketing automation features. You can design extremely individual and targeted programs with ActiveCampaign. Thanks to its comprehensive segmentation, behavioral tracking, and CRM connectivity features, nurturing leads, automating workflows, and increasing conversions is no longer a headache.

4. Brevo (formerly Sendinblue)

Brevo (formerly Sendinblue) stands out for its intuitive user interface and reasonable price options. It provides automation workflows, an easy-to-use email editor, and SMS marketing features. Brevo allows smooth customer interactions and streamlines campaign management with its integrated CRM and transactional email functionality.

5. ConvertKit

ConvertKit is focused on serving the requirements of bloggers and content producers. Building and expanding email lists is a breeze with this, as it has configurable forms and landing pages. ConvertKit also provides segmentation options and automation tools that enable successful interaction with the audience.

6. Klaviyo

Klaviyo specializes in assisting e-commerce companies increase sales through focused email marketing campaigns. Online businesses frequently use Klaviyo due to its strong automation capabilities, pre-built flows, and integrations with well-known e-commerce platforms.

7. Snov.io

Snov.io is a real finding for small businesses that wish to automate and personalize every step of their email campaigns, from the moment of finding email addresses. WIth intuitive drag and drop email editor, AI-powered email writer, email tracking, ready-to-use templates, and A/B testing features, you’ve got a real automation friend in your tab. Need more functionality?

Snov.io email warm-up, easy CRM for lead management and myriad of integrations will boost your email marketing to the point of success.

Bonus: Best Email Marketing Campaign Ideas

1. Welcome Emails

Welcoming new subscribers is a great gesture that makes the subscribers feel appreciated and helps them learn more about your business. Welcome emails have the highest open rates at 50%. Not only does it tell your subscribers what to expect in the upcoming emails, but it also allows you to leave a lasting impression.

Source

Best Tip: As soon as a new subscriber enters your email list, warm them up with a welcome email or a series of them.

2. Product Recommendations

Product Recommendations are an opportunity to showcase similar products to your subscribers they’ve shown interest in. For reference, you can consider their past orders, products they’ve checked out, or products they’ve saved for later.

Source

Best Tip: Utilize Customer Relationship Management (CRM) tools to gather user data information and send tailored content.

3. Cart Abandonment

Customers often add products to their carts but leave without buying them. Cart Abandonment campaigns make it easy to bring those customers back by reminding them of the products in their carts.

Source

Best Tip: To entice customers to complete their purchase, offer incentives such as discount codes and create urgency through an actionable CTA.

4. Feedbacks and Surveys

A successful business runs on feedback. This email marketing campaign is great for gathering information about the experience your customers have had with your business. You can learn about the improvement areas by gathering feedback and conducting surveys. 

Source

Best Tip: Keep the feedback process short. Also, thank them for their valuable time with an incentive.

5. Product Education

Product Education emails contain information and guides that educate customers on using your product. With these emails, you can help your customers get great value from your products. Keep in mind to make your product education emails more helpful and valuable to the user than sales.

Source

Best Tip: You can direct your customers towards more resources using product education emails. Include blogs, videos, guides, or social media posts.

6. Social Validation

There’s no better evidence than social proof. Your customers are more likely to trust other customers’ reviews than anything else. You can leverage social proof to promote your best-selling products. What’s more, case studies also come in handy to showcase how other customers have benefited from your products. 

Best Tip: Incorporate numbers while showcasing social proof. Moreover, include social proof numbers in the subject lines of your emails. 

7. Giveaways

What’s great about Giveaways is that they incredibly boost the engagement of your business. You can conduct giveaways or contests to offer freebies to your customers. Giveaway email campaigns typically consist of a series of emails from announcements to dictating the rules and guidelines to win the contest and, lastly, announcing the winner. 

Here’s a great example by Prose:

Source

Best Tip: Giveaways, when used correctly, can help you turn your subscribers into customers by offering exciting offers. You can ask them to make a purchase, and in turn, they get exciting freebies.

8. Industry News

If you want to stay in touch with your subscribers without being pushy all the time, consider delivering industry news to their inboxes. In these campaigns, you can share the latest industry-related news and trends around your specific market. 

A great example by Ahrefs:

Best Tip: There’s always some scope for adding a few additional links to your industry news emails. You can attach similar blogs or social media posts that cover similar trends.

9. Reengagement

Reengagement emails are sent when the customer end has become dead. These types of email campaigns aim to promote engagement. Remind them that they’re still on your mind and make sure to include what’s new.

Source

Best Tip: Crafting an irresistible re-engagement campaign includes providing some sort of incentives to promote interaction.

10. Seasonal Campaigns

Seasonal Campaigns refers to a special email marketing campaign you send on special occasions. For example, B2B brands can run a Thanksgiving campaign giving a discount on some products.

Source

Best Tip: Spread the word before launching your campaign and make sure to include FOMO in your marketing campaigns.

Getting Started with Your Email Marketing

Most businesses underestimate the power of email marketing, yet those who do achieve most of their marketing goals are alone with this channel. 

The key to surviving and thriving is to stay relevant and treat your subscribers as the real heroes of your business. To get an edge over the others, always try to help your subscribers out. Send helpful content, make it easy for them to read your emails, and watch them wait to hear from you! 

Lastly, be consistent with your efforts. Email marketing is a procedure that takes effort and time to work. To ease your time, here are 5 ways you can leverage Adapt for your email marketing efforts: 

  1. 200M+ data for efficient prospecting
  2. Accurate contact information
  3. Seamless CRM integration
  4. Email verification
  5. Advanced search filters and segmentation

Posted July 14, 2023

Dev Internal
By
Dev Internal
Read our editorial policy
Table of Contents
Most popular pages

Build a targeted list of leads and improve your conversion rates

Find leads from anywhere on the web with Adapt’s 200M+ verified contact database

Request a demo

Frequently Asked Questions about Email Marketing

Email marketing can open up endless opportunities for your business. Its benefits include strengthening customer relationships, gathering feedback, increasing sales, generating traffic to your website, and increasing brand awareness.
Integrating email marketing with other strategies involves cross-promotion. Include email signup forms on your website and social media platforms. Coordinate email campaigns with other marketing activities like social media posts or blog articles, ensuring consistent messaging and timing.
To optimize email subject lines for higher open rates, keep them concise, engaging, and relevant. Use personalization tokens, ask compelling questions, create a sense of urgency, spike curiosity, and make offers.  Apart from this, incorporate storytelling and keep the length short.
Recommended image formats for emails are JPEG and PNG. Look for a file size that doesn’t compromise loading speed. Optimal image sizes vary depending on the email client and template design, but generally, keeping images around 600-800 pixels wide works well for most devices and screen resolutions.
Personalizing email content requires leveraging recipient data. Utilize variables like their name, location, past purchases, or browsing behavior to tailor messages. Use email marketing software with dynamic content capabilities to automate personalization based on specific data points.
Effective strategies for improving click-through rates in emails include creating compelling call-to-actions, using clear and concise language, providing valuable content or exclusive offers, using visual cues, and segmenting your audience to send more targeted emails.
To measure the ROI of your email marketing efforts, track key metrics such as open rates, click-through rates, conversion rates, and revenue generated from email campaigns. Assign specific goals and track conversions through analytics tools. Compare the costs associated with email marketing to calculate the return on investment.