Contrary to what inbound marketing enthusiasts say, outbound marketing isn’t dead. 

But traditional outbound sales techniques surely are. 

In 2024, the only way to make it big with outbound marketing is to use outbound sales tools. This means you cannot rely on cold calls and email blasts anymore and risk alienating your audience. 

Instead, you should use outbound sales software designed for: 

  • tailored messaging
  • targeted outreach
  • greater control and precision

If you just sighed and said, “Oh great, more tools,” we heard you. And we have good news for you: outbound sales tools have multi-purpose power. 

Outbound sales tools offer a suite of functionalities for lead generation, personalization, automation, and analytics. This way, they supercharge all your marketing efforts, no matter how you initiate contact with your customers – inbound or outbound. 

If you’re ready to uncover high-potential leads, automate repetitive tasks, optimize, and close more sales, this article is for you. In this handy and bookmarkable guide, we will: 

  • Take a quick look at outbound sales tools 
  • List their benefits
  • Explain the five categories of outbound sales software 
  • Discuss the best 13 outbound sales tools for you

Let’s dive in!

Outbound Sales Tools Explained Simply

Outbound sales tools help your business actively reach and engage potential customers instead of waiting for them to come in. Depending on the tools’ specific features, you can use them at every stage of the marketing-sales process to boost efficiency. 

This is why you will find that outbound sales tools are given different names, like sales prospecting tools, customer outreach tools, or sales engagement tools. (We’ll discuss more about this in the section – categories of outbound sales tools).

Benefits of Outbound Sales Software

#1 Pinpoint your ideal prospects

Outbound sales techniques like cold calls and email blasts are tenuous at best. In fact, the average success rate of a cold call in 2024 is just 2%. Still, cold calls can be effective when done right. How? Well, here come the outbound sales tools. 

Outbound sales prospecting tools help you decide who you should call and how to prioritize your potential customers. With their data-driven insights and intelligent algorithms, they help you uncover high-potential leads with laser-sharp accuracy, eliminating wasted effort.

#2 Craft messages that resonate 

Generic marketing messages result in low engagement, wasted resources, potential spam reports and even cause damage to your brand image. 

Outbound sales tools help you avoid generic marketing messages. With their data and insights, you can tailor your outreach to individual needs and interests, build deeper connections, and spark engagement.

#3 Streamline repetitive tasks

Use outbound sales automation tools to streamline mundane activities like prospect research and email sending, freeing you to focus on what matters the most – closing more sales deals.

#4 Track progress and optimize 

Outbound sales tools are always working in the background to collect data about campaigns, customer behavior, and performance metrics. You can use them to gauge the effectiveness of your campaigns, gather valuable insights, and fine-tune your strategy for maximum impact.

The 5 Types of Outbound Sales Tools

Based on how you can use them in your campaigns, we can divide outbound sales software into five categories. 

  1. Sales Prospecting Tools
  2. Customer Relationship Management (CRM) tools
  3. Email Outreach Tools
  4. Sales Engagement Tools
  5. Sales Enablement Tools

Note that many outbound sales tools can have multiple functionalities. Many tools are also designed to have one key feature, say email automation, and may not have additional features like real-time reporting. 

To help you make an informed decision, here is a comprehensive list of outbound sales tools across these five categories. 

Comprehensive List of Outbound Sales Tools

#1 Sales Prospecting Tools

1. Adapt.io

Adapt is designed to help you prospect smarter, not harder. With a reliable B2B database of over 200 million verified and accurate contact profiles, prospecting with Adapt.io is easier than ever. Today, sales and marketing teams around the world trust Adapt to generate qualified leads at scale.

Key features: 

  • Adapt.io’s contact search features help you quickly find verified decision-maker data at scale. The contact information is verified in real-time, so you can target your audience with high accuracy.  
  • With Search APIs, you can perform bulk export of contact data and company data.
  • With verified and accurate company data, you can build your targeted accounts list to generate a predictable sales pipeline.
  • Dynamic Lists empower you to personalize your outbound campaigns. When your leads change jobs or new contacts are added, Adapt automatically updates the lead list and notifies you.
  • Adapt.io offers seamless integrations with most CRM and outreach tools so you can streamline data workflow by one-click export. Many of Adapt’s customers have benefitted from its integration to Hubspot CRM. By adding critical company and contact information into their existing data set, they could increase their prospecting success by 40%!

Pricing:

Adpat.io offers different pricing tiers and packages based on features, credits, and the number of licenses. 

2. Seamless.ai

Seamless.ai boasts of being an AI-powered sales prospecting tool. Their USP is their “real-time search engine for B2B sales leads” that helps you find the right outbound leads data quickly. 

Key features of Seamless.ai outbound sales platform:

  • AI-enabled lead generation tool, so you can generate leads at scale
  • Contact discovery for potential leads from your target audience
  • Email automation for personalized outbound campaigns and automated follow-ups with interested prospects 

Pricing:

Seamless.ai offers four pricing tiers, details of which are available on request.  

  1. Free trial, where you can get up to 50 credits free
  2. Pro
  3. Customized
  4. Basic Plan

3. LinkedIn Sales Navigator

LinkedIn Sales Navigator helps salespeople establish and nurture relationships with prospects. The greatest strength of this tool is LinkedIn itself- a giant professional network of more than 860 million individuals, more than 60 million companies, and over 200 locations.

Key features: 

  • The greatest feature of LinkedIn Sales Navigator is its data availability and accuracy, whether it is contact data, company data, or industry data. 
  • Other significant features are its lead builder, connections, news alerts, messaging, and reporting. 
  • LinkedIn Sales Navigator seamlessly integrates with CRM tools and marketing automation tools. 
  • The platform is known for its high performance and reliability. It also offers users three access management levels for better security. 

Pricing:

LinkedIn Sales Navigator offers three tiers of pricing  

  • Core
  • Advanced
  • Advanced Plus

 The prices are available on request. They cater to teams of all sizes and can be customized for per user per month. 

#2 Customer Relationship Management (CRM) Tools

4. HubSpot CRM

HubSpot CRM for Sales Leaders is the most widely-used CRM system out there. It is easy to use and drastically cuts down on the need for manual updation. Here is a quick look at its key features that help with outbound sales.

Key Features for outbound sales:

  • Offers free tools for lead generation, such as free lead forms and landing pages. 
  • Comes with built-in ad management tools for outbound reach
  • Real-time, visual insights on your sales activities
  • Scalable tools for outbound prospecting, sales, and CRM
  • HubSpot CRM’s Source Properties features help you segregate inbound and outbound leads easily 
  • While HubSpot CRM is not limited to outbound sales, it can easily integrate with your existing outbound sales software for better workflows and data synchronization. 

Pricing:

Apart from the free CRM tools, you can upgrade to HubSpot’s Enterprise or Professional plans for more advanced features. Read more about HubSpot’s pricing plans here.

5. Close CRM

Close CRM is designed especially for small businesses. So, if you are looking for an affordable CRM for your growing company, you can consider adding Close to your marketing toolkit. 

Key features: 

  • Tailored for SMBs who want to find high-quality leads for revenue growth
  • Suited for smart and agile teams who work remotely. 
  • Easy to scale without overpaying for enterprise software
  • No add-ons. Close offers a single platform for emails, calls, and texts. 
  • In-built productivity tools like Call Assistant, Task Reminders, and Power Dialer 
  • In-built learning tools like call coaching help sales reps have better sales calls 
  • Automates account management, pipeline management, and task management 
  • Email campaign management is end-to-end automated
  • Offers a comprehensive customer support portal and knowledge base

Pricing for Close outbound sales tools:

Close offers a 14-day free trial. After that, you can choose from one of these plans:

  • Startup: Starts at 49 USD, billed annually
  • Professional: Starts at 299 USD, billed annually
  • Enterprise: Starts at 699 USD, billed annually 

Learn more about Close’s pricing plans here

6. Pipedrive

Pipedrive is a sales-focused CRM tool designed for companies of all sizes. With its host of automation features, Pipedrive enables sales teams to “spend less time filing and more time selling.” 

Key Features: 

  • Let us first look at Pipedrive’s excellent automation capabilities. As of today, it can automate the following for you: 
    • Contact and account management
    • Opportunity and pipeline management
    • Task and activity management
    • Territory and quota management
    • Product and price list management
    • Quotes and order management
  • Pipedrive’s marketing automation includes email marketing automation, end-to-end campaign management, and lead management. 
  • Reliable platform and mobile user support
  • Robust reporting and analytics with easy-to-navigate dashboards

Pricing: 

  • Essential – 14.90 USD per month billed annually
  • Advanced – 27.90 USD per month 
  • Professional – 49.90 
  • Power – 64.90

#3 Email Outreach Tools

7. Mailshake

Mailshake started as a dedicated cold email software. Mailshake allows you to streamline your cold outreach efforts while maintaining the authenticity and personalization of your email correspondence intact. It is an excellent tool for outbound email campaigns that also offers seamless integration with your sales tech stack.

Key features:

    • Easily populate your CRM with the leads you engage with via Mailshake integration 
    • Find prospect emails easily with the data finder
  • Automate cold outreach and connection requests on LinkedIn with the LinkedIn Automation feature
  • Always land in the inbox and not in the spam folder
  • Send one customized email to a group of accounts with Mail Merge
  • Automated follow-ups for increased response rates
  • Manage all of your outbound leads in one place with lead capture
  • Integrate cold calling into your outreach campaigns
  • Make calls, find prospects,  and automate LinkedIn with Chrome Extensions

Pricing: 

The pricing for the Mailshake Email Outreach Tool is 699 USD for its yearly plan. 

8. Yesware

Yesware helps sales teams deliver meaningful email campaign outreach at scale. It is an excellent alternative to complicated enterprise software. 

Key features:

  • Yesware’s Outlook and Gmail add-on tracks your inbox activity and easily integrates with your pre-existing marketing tools.
  • Track analytics like open rates, link activity, and attachment activity. 
  • Customization options for email integrations, notifications, and templates.
  • Email scheduling features.
  • Integrated workflows for task management, email automation, and CRM integration

Pricing:

Yesware offers four pricing tiers – Pro, Premium, Enterprise, and Custom Plans. 

#4 Sales Engagement Platforms

9. SalesLoft

SalesLoft is an enterprise tool for sales engagement. It has several advanced features and complexities, so it is best for large teams that juggle several tasks. 

Key features (for outreach):

  • SalesLoft offers bi-directional CRM sync with any CRM you use
  • It offers detailed revenue and engagement data with its reporting and analytics tool 
  • In-built call recording tool 
  • Comes with free tools for automating outbound activities like email templates and automated follow-ups
  • Allows dynamic content tagging so you can tailor your messages to individual prospects
  • Track and measure important metrics like email open rates, response rates, and call activity.

Pricing: 

SalesLoft offers three pricing plans: Sales Essential, Advanced, and Premier.  

10. Groove

Groove (a Clari company) is a leading sales engagement platform that empowers sales leaders to execute outbound strategies with ease. 

Key features:

  • Automated contact management and personalization
  • Track analytics like open rates, link activity, and attachment activity
  • Email platform integration, scheduling, categorization, and customized templates
  • Integrated Workflows for task management, workflow performance, and email tracking
  • CRM integration

Pricing

Groove’s updated pricing plans are listed on Clari’s website here. 

11. InsideSales (formerly Xant)

InsideSales (formerly known as Xant) is an enterprise-level sales engagement platform. It powers sales automation with advanced AI features. It is designed to improve prospect engagement and sales performance. 

Key features:

  • InsideSales offers features like guided selling, predictive analytics, conversation analytics, and workflow automation.
  • In-built predictive dialer to optimize outbound calling
  • Sales cadence automation to automate sequences of touchpoints across calls, emails, and social profiles. 
  • Intelligent lead prioritization with AI-driven lead scoring

Pricing:

The pricing plans for InsideSales are available on request.

#5 Sales Enablement Tools

12. Seismic

Seismic is a sales enablement tool that you can use to create a centralized content library. On a single platform, you can upload sales collateral, presentations, and other relevant materials that sales teams can access easily. 

Key features for outbound sales:

    • Seismic’s sales content marketing management helps centralize all outbound sales content so that your team can access a single source of truth.
    • Content personalization helps your sales team customize sales content and deliver messages that resonate with prospects.
    • Allows for tracking content marketing effectiveness and improving selling strategies based on data
    • Offers resources for learning and coaching, buyer engagement, and strategy. 

Pricing:

The pricing for Seismic is available on request.

13. Brainshark

Brainshark is a robust sales enablement platform with a sharp focus on content management, training, and feedback management.

Key features of Brainshark:

  • Training: Knowledge base, coaching materials, playbook creation, and video recordings 
  • Feedback: Reviews, scorecards, coaching cards, leaderboards with real-time updates and notifications. 
  • Training & eLearning: Easy interface for content creation and managing content libraries. 
  • Course Management with course design and assessments
  • Reliable and secure platform with file support

Pricing:

Brainshark offers pro and premier pricing plans. You can purchase them as annual subscriptions on a per-user basis.

In Conclusion

In today’s competitive marketing landscape, standing out from the crowd is crucial. So, do not keep throwing darts in the dark – hoping your message lands with the right prospect at the right time.

With outbound sales tools, you can transform your outreach into a laser-focused, personalized experience that resonates deeply with every potential customer. So, what are you waiting for? Switch to a proactive sales approach and transform your outbound sales strategies today. 

Bring in more leads to your pipeline with Adapt.io

Adapt.io is the game-changing sales prospecting tool that empowers you to do just that.

Forget generic outreach emails and cold calls – Adapt.io equips you with the intelligence and automation you need to uncover, engage, and convert high-value prospect lists with exceptional efficiency.

Here’s how Adapt.io brings you closer to your sales goals: 

A. Unmask Your Ideal Customers:

  • Ditch the guesswork: No more wondering about your potential prospects. Leverage cutting-edge data analysis and AI to pinpoint your perfect customer profile. Uncover verified and updated contact data like email addresses, contact numbers, and social media profiles.

  • Uncover hidden gems: Go beyond basic demographics and firmographics. Discover unique firmographic and technographic patterns that define your best fit.
  • Target with laser precision: Identify email accounts of individuals within organizations who hold the decision-making power and align with your ideal customer profile.

B. Conduct Sales Conversations in Their Language:

  • Personalization at its finest: Craft customized outbound outreach tailored to each individual’s specific needs, interests, and pain points.

  • Dynamic content generation: Leverage AI to automatically personalize email content, have meaningful interactions with leads, social media messages, and landing pages with relevant insights and value propositions.

  • Say goodbye to cookie-cutter templates: Authentically connect with each prospect by showcasing genuine understanding and demonstrating how your solution addresses their unique challenges.

C. Automate Tasks, Multiply Results

  • Free up your time: Say goodbye to manual tasks, data gathering and repetitive processes. Adapt.io automates lead generation, contact discovery, and email sequencing, freeing your team to focus on high-impact activities.

  • Proactive sales approach: Schedule and send personalized emails at scale, ensuring you reach prospects at the optimal moment in their buying journey.
  • Gain valuable insights: Track campaign performance, analyze engagement data, and optimize your messaging for maximum impact.

Adapt.io is more than just a communication tool; it’s a strategic partner.

  • Seamless integration: Works seamlessly with your existing CRM and marketing automation platforms for a unified sales ecosystem.

  • Analytics features: So you can optimize continuously

  • Expert guidance: Access dedicated support and training from experienced sales professionals who understand your challenges.

  • Continuous innovation: The Adapt.io team is constantly evolving the platform with new features and functionalities to stay ahead of the curve.

Ready to break free from the limitations of traditional prospecting and experience the Adapt.io difference?

Schedule a demo with us today. Discover how personalized outreach can transform your  outbound process and unlock explosive business growth.

P.S. Don’t forget to ask about our free trial and Chrome browser extension and see the power of Adapt.io in action!

Outbound Sales Tools FAQs

Outbound sales tools proactively reach potential customers through email, phone, or social media, helping you generate leads, nurture prospects, and close deals throughout the sales cycle.

Outbound sales tools boost productivity by automating tasks, qualifying leads faster, and providing data-driven insights to help reps close deals more efficiently.

Yes! In fact, most modern outbound sales software offers integration with other software as a key feature. Integrations help create a unified system for managing prospects and sales activities.

You can outbound sales with outbound sales tools that uncover high-potential leads, personalize outreach (emails, calls, social media), and schedule follow-up actions. They free up your team to focus on closing deals. (Think of it as a multitasking assistant for prospecting and nurturing!)

To make successful cold calls, you should use outbound sales software. They help you target people precisely and craft personalized messages. After all,  cold calling isn’t a numbers game; it’s about quality connections that convert.