11 Best SDR Tools in 2024

Looking for SDR tools to enable your sales development reps to stay productive and close more deals? You’re in the right place! 

Here’s a closer look at some of the best sales tools designed to help SDRs, including their key features, pricing, strengths, and potential drawbacks.

What are SDR tools? 

SDR Tools are a wide variety of sales tools designed to help sales teams during the early stages of the sales process. This broadly covers sales activities like prospecting, outreach, lead qualifying, and more. 

For example, sales prospecting tools enable SDRs to reach Ideal Customer Profiles (ICPs) by providing behavioral insights meanwhile sales automation tools help them reduce time wasted on administrative tasks.

Some of the most commonly available tools for SDRs include:

• Sales prospecting tools
• Email management software
• Calendar management tools
• Sales cadence software
• Sales engagement software
• Sales automation tools

How does an SDR tool help improve productivity?  

SDR tools improve the productivity and efficiency of sales development reps by automating repetitive tasks (think emails, calls, data entry) and streamlining workflows by bringing all customer data into a centralized location for quick action.

Advanced features like analytics provide insights, helping prioritize prospects. Collaborative tools foster team communication and knowledge sharing. Integration with CRM systems enhances data accuracy and workflow efficiency.

The result? More time for high-value interactions & ultimately, more deals closed!

Top 11 SDR tools to boost sales performance in 2024

1. Adapt 

4.6/5 Rating on G2

Adapt.io is a sales intelligence and prospecting platform designed to help sales and marketing teams with a suite of powerful tools and a comprehensive database with over 150 million contacts and 30 million companies to help sales development reps prospect with precision.

Key Features

• Real-time Data Updates & Enrichment: Gain access to additional information like social media profiles, news mentions, and the technology stack used by target companies along with a reliable, frequently updated database.
• CRM Data Enrichment to help you enrich CRM data with additional information about contacts and maintain a comprehensive customer database. 
• Email Finder extension for Google Chrome users to find contact details directly from LinkedIn profiles and websites.
• Industry-leading filters to search and segment B2B contacts that match your ICP and export the data directly to your CRM. 
• Adapt APIs to scale lead generation, integrations, and simplify the flow of data. 

Pros 

• Reliable demographic, technographic, and firmographic data.
• Reduce time spent searching for leads and find high-quality contacts that match your criteria.
• Reach the right decision-makers and increase your chances of closing deals.
• Integrates seamlessly with major CRMs like Salesforce and HubSpot, automatically enriching your existing data.
• Verify email addresses to enhance the quality of communication and reduce bounce rates.
• Regular data updates to maintain access to fresh and accurate information.

Cons 

• Coverage of certain industries, regions, or specific types of contacts may be more limited compared to other databases.
• Limited credits with the free plan. 

Pricing

You can fill out the form here to request a custom quote. Adapt offers different pricing packages and tiers based on:

• Features
• Number of credits
• Number of licenses

2. ZoomInfo SalesOS 

4.4/5 on G2

ZoomInfo SalesOS is a B2B sales prospecting software offering comprehensive and up-to-date business contact information. It helps SDRs find valuable insights about potential customers and send targeted outreach to connect with the right people at the right time to boost sales performance.

Key features 

• Deep Contact Search: Dive into a vast database of millions of verified business contacts, filtering by industry, title, location, and more. Find decision-makers with direct dials and verified emails.
• Advanced Search & Filtering: With ZoomInfo’s advanced search and filters, target your dream prospects with just a few clicks.
• Automation & Workflows: You can automate repetitive tasks like data enrichment, lead scoring, and email outreach to streamline your workflow and free up time for strategic selling.
• Intent Signals: Identify companies actively researching solutions like yours based on their online activity and website visits. Get notified when your ideal prospects show buying intent.
• Integrations: Connect ZoomInfo with your existing CRM, marketing automation, and other tools for seamless data flow and a unified experience.

Pros 

• A massive database of verified business contacts and company information
• Prospect with confidence using powerful search filters and AI algorithms
• Integrates with existing CRM and automates tasks like data enrichment and lead qualification
• Valuable intel on prospect interests and buying intent 

Cons 

• Subscriptions can be expensive, particularly for smaller businesses, and additional fees may apply for specific features.
• The platform offers complex features, which may require initial training and practice to maximize use. 

Pricing 

You need to share a business email to get pricing information. It is determined based on the following factors: 

• Number of licenses 
• Credit usage 
• Features and functionalities 

3. LinkedIn Sales Navigator

4.3/5 Rating on G2

LinkedIn Sales Navigator is a powerful sales tool to find ideal prospects, gain valuable insights, and build relationships through advanced search, buyer intent signals, and personalized recommendations on LinkedIn. 

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Key features 

• Lead Recommendations: Receive tailored lead recommendations, streamlining your outreach by identifying potential prospects aligned with your sales goals.
• InMail & Social Selling Tools: Send personalized messages directly to prospects, even those you’re not connected with. 
• Advanced Search Filters: Go beyond basic name searches to identify ideal buyers using filters like industry, job title, company size, seniority, and even shared connections. 
• Analytics & Optimization: Track progress, measure engagement, and adjust your strategy for maximum impact to improve your sales efforts.

Pros

• Streamline prospecting efforts by pinpointing and recommending leads aligned with your ideal customer profile.
• Get real-time alerts on job changes, company news, and buyer intent to engage at the perfect moment.
• Leverage shared connections, personalize messages through InMail, and build genuine relationships with decision-makers.

Cons 

• Limited data compared to paid platforms 
• Mastery of all features may require some time

Pricing

• • Sales Navigator Advanced starts at ₹5,499.99 per month when billed annually.
  • Sales Navigator Core starts at ₹9,723.20 per month per license when billed annually.

• You can request a demo for Sales Navigator Advanced Plus 

4. Salesforce Sales Cloud

4.3/5 Rating on G2

Salesforce is a leading CRM platform that empowers businesses with a cloud-based suite of tools. It helps you bring together customer data from multiple sources and offers a 360-degree, consolidated view for seamless management of your sales pipeline. 

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Key Features

• • Comprehensive CRM: Salesforce offers a robust all-in-one platform to manage customer interactions, sales, and marketing efforts in one place.
  • Unified Customer View: Get a 360° perspective of your customers across all touchpoints (sales, marketing, service) for more personalized interactions.

• AppExchange Marketplace: You can leverage pre-built apps from Salesforce’s AppExchange marketplace for additional functionality and customization options.

• Scalability & Security: With robust security features to protect sensitive customer data, you can scale your Salesforce implementation seamlessly as your business grows. 

• AI-Powered Analytics: Leveraging artificial intelligence, Salesforce delivers advanced analytics and predictive insights, empowering businesses to anticipate customer needs and make proactive decisions.

Pros 

• Easy access to data and tools from anywhere with cloud-based architecture, promoting flexibility and collaboration.
• Seamless support across various channels (phone, email, chat) with a unified view of customer interactions.
• Forecast your sales pipeline with greater accuracy and identify potential roadblocks using advanced forecasting tools.
• Software is usually updated every three months.

Cons 

• Some users have reported the Lightning UI to be slower than the Classic UI
• Requires consistent data input and maintenance for optimal effectiveness.
• Steep learning curve due to extensive features and functionalities.

Pricing 

• Starter Suite starts at $25 per user per month (billed monthly/annually)
• Professional starts at $80 per user per month (billed annually)

• Enterprise starts at $165 per user per month (billed annually)

• Unlimited starts at $330 per user per month (billed annually)

• Unlimited+ starts at $500 per user per month (billed annually)

5. HubSpot Sales Hub

4.4/5 Rating on G2

HubSpot Sales Hub is a suite of features and tools designed to help businesses streamline their sales workflows, empower data-driven decisions, enhance customer relationships, and ultimately drive sales success. It’s part of the larger HubSpot platform, offering integrated marketing, customer service, and CRM functionalities.

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Key Features

• Contact and Lead Management: Use a centralized hub for managing contacts and scoring leads captured via email marketing, forms, landing pages, and more.

• • Pipeline Management: Track every stage of your sales pipeline with visual tools, forecast deals, and identify any potential roadblocks.

• Sales Analytics & Reporting: Gain insights into your sales performance, identify trends, and make data-driven decisions for continuous improvement with robust analytics and reporting tools.

• Email Automation & Tracking: Automate personalized email sequences and campaigns, track engagement metrics, and optimize your outreach based on data.
• Live Chat & Meetings: Engage with potential customers with built-in live chat functionality and schedule meetings seamlessly within the platform.

Pros

• A versatile and user-friendly platform for businesses of all sizes, but especially those for teams using an inbound sales approach. 

• It offers a free version with core features, making it accessible even for smaller businesses.
• Easy-to-implement workflows
• Integrates seamlessly with other HubSpot offerings like Marketing Hub and Service Hub, creating a unified customer experience.

Cons 

• Not comprehensive enough for large enterprises with complex sales processes.
• Limited reporting capabilities 
• Plans get pricier as you unlock advanced features.

Pricing 

Other than some free sales tools, HubSpot offers a suite of paid tools in three different packages: 

• Sales Hub Starter starts at $18 per month for 2 paid users 

• Sales Hub Professional starts at $450 per month for 5 paid users

• Sales Hub Enterprise starts at $3,600 per month for 10 paid users 

You have to pay additional charges for every new paid user. 

6. Pipedrive

4.2/5 Rating on G2

Pipedrive is a cloud-based sales-focused CRM and pipeline management software designed to help businesses manage their sales pipelines and close more deals. It aims to be user-friendly and visually appealing while focusing on simplicity and ease of use for sales teams of all sizes.

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Key Features

• Deal Management: Manage every detail of each deal, from initial contact to closing, including tasks, notes, emails, and activities. 

• • Mobile App: Access your Pipedrive data and manage your sales on the go with the mobile app.

• Activity Management: Schedule and track your tasks, calls, meetings, and emails, ensuring you stay on top of your workload.

• Email Integration and Communication Tracking: Integrate with email platforms to track email interactions related to specific deals or contacts and manage communication within the platform.

• Customizable Pipeline: Adapt and customize the different stages of the sales process based on your unique business requirements.

Pros 

• Intuitive and user-friendly interface that’s easy for users to navigate and adapt.
• Visual pipeline enhances clarity, allowing users to track and manage deals efficiently at each stage.
• Robust reporting and analytics tools provide valuable insights into sales performance.
• Automation capabilities streamline repetitive tasks, saving time and maintaining consistency in sales processes.

Cons 

• May not be powerful enough for very large businesses or complex sales processes
• Limited reporting and analytics compared to some other CRMs
• Integrating Pipedrive with certain third-party tools may require additional effort and technical know-how.
• Some features require higher-tier plans

Pricing 

Pipedrive offers five pricing plans:

• Essential starting at $9 per user per month, billed annually 

• Advanced starting at $19 per user per month, billed annually 

• Professional starting at $39 per user per month, billed annually 

• Power starting at $49 per user per month, billed annually 

• Enterprise starting at $59 per user per month, billed annually 

Here’s a quick overview of the five pricing plans by Pipedrive:  

7. Gong

4.7/5 Rating on G2

Gong is a revenue intelligence platform designed to help sales teams capture, transcribe, analyze, and share customer interactions from phone calls, video meetings, and emails. It uses artificial intelligence to analyze and provide insights into communication patterns, buyer sentiment, and areas for improvement. 

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Key Features

• Competitive Intelligence: Analyze competitor mentions in calls and highlight successful sales tactics to gain valuable insights into their strategies.

• • AI-powered conversation insights: Extract valuable information like sentiment, objections, and key action items from recorded interactions.

• Deal and Opportunity Visibility: Gain visibility into deals and opportunities by analyzing conversations and understanding the status and potential outcomes of your sales efforts.

• Tailored Coaching: Identify communication areas for improvement and receive strategies to enhance your overall effectiveness.

• Insights: Get data-driven insights on individual deals, sales reps, and overall team performance. You can identify strengths, weaknesses, best practices, and areas for improvement.

Pros 

• Gain data-driven insights to identify trends, adjust pitches, and target the right prospects.
• Automatically record all your sales calls, video meetings, and even emails, with AI identifying key moments and speakers.
• Transcribe recordings and use AI to analyze sentiment, topics discussed, and key action items.
• Connect Gong with your CRM, sales enablement tools, and other platforms for a unified workflow.

Cons 

• Call processing, analysis, and transcription may take some time, especially for languages other than English.
• Recording and analyzing calls also raises privacy considerations, requiring clear policies and responsible usage.
• Pricing can be expensive for smaller sales teams and organizations.

Pricing 

Gong charges per recorded user. You also have to pay a platform fee based on the number of users supported, but integrations are free. 

You will need to connect with Gong to get pricing information. 

8. Clearbit

4.4/5 Rating on G2

Clearbit is a data enrichment and business intelligence platform that provides companies with insights about their leads and customers. It helps enhance and enrich existing customer data by appending additional information, such as company details, social media profiles, and job titles.

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Key Features

• Extensive contact database: Access millions of verified business contacts with email addresses, phone numbers, job titles, and more.

• Company Insights: Get valuable insights about companies, including firmographics, technologies used, and funding information.

• Lead Scoring: Prioritize leads based on enriched data and behavioral insights.

• Data Enrichment: Enrich existing customer data by appending details such as company information, social media profiles, and job titles.

• Intent Signals: Identify companies actively researching solutions like yours based on their online activity.

Pros 

• Slack integration allows you to set triggers to get notified whenever any identified lead visits your website.
• CRM integration allows you to enrich key accounts and get valuable insights about your target audience.
• Advanced search filters to find ideal buyers based on firmographics, technologies they use, and even funding stage, going beyond the basic title and industry searches.
• API integration allows seamless incorporation into existing workflows and systems.

Cons 

• Not effective in enriching records associated with consumer email service providers.
• Prospecting capabilities are less accurate for niche companies or small-sized organizations.
• The free plan comes with limited credits.

Pricing 

Clearbit offers customized pricing plans based on the size of your database. You will need to contact sales to get one.

9. Outreach

4.3/5 Rating on G2

Outreach is an all-in-one platform offering revenue intelligence, sales engagement, and revenue operations capabilities to help market-facing teams generate and close sales pipelines predictably.

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Key Features

• Multi-channel Automation: Run automated outreach campaigns across email, phone, social media, and even direct mail.

• Predictive Lead Scoring: Leverage AI to prioritize outreach efforts based on prospect behavior and the likelihood of conversion. 

• AI-powered Insights & Optimization: Receive data-driven recommendations and real-time performance tracking to fine-tune your sequences and maximize engagement.
• Multi-language Support: Engage prospects worldwide with native language capabilities and customize outreach to regional differences and preferences.

Pros 

• Easy to set up and create custom journeys for both customers and prospects
• Deliver laser-focused messages using dynamic content, conditional branching, and data enrichment.
• Save time with customizable templates for emails and other communications.
• Monitor prospect interactions with real-time activity tracking and stay informed about engagement levels to follow up timely

Cons 

• Automated campaigns across email, phone, and social media, saving time and boosting efficiency.
• Manual verification and cleaning are needed for occasional data inaccuracies.
• Clunky dashboard 

Pricing 

You can request pricing by filling out a form. Outreach offers four different packages: 

• Standard for small sales teams

• Professional for larger sales teams

• Enterprise for “large enterprises with complex requirements and maximum scale”.

• Unlimited for large enterprises “looking for an inclusive package with no restrictions.” 

You can see how the packages compare below:

10. SalesLoft

4.5/5 Rating on G2 

SalesLoft is a sales engagement platform designed to assist sales teams in their outreach efforts. It facilitates personalized communication with leads and prospects by providing tools for email tracking, cadence management, and analytics.

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Key Features

• Bi-Directional CRM Sync: Share and receive customer data between SalesLoft and any CRM tool of choice for a consistent flow of information. 

• Content Management & Personalization: Build a content library of pre-approved, personalized email templates, videos, and social media messages for use within your cadences.

• Engagement Tracking & Insights: Get real-time visibility into prospect engagement (opens, clicks, replies) for each step of your cadences. You can also access data-driven insights to optimize outreach and personalize follow-ups.
• Team Collaboration & Coaching: Share best practices, collaborate on cadences, and track individual and team performance metrics with built-in coaching features. 

Pros 

• Automate and streamline repetitive outreach tasks like email tracking and cadence management to free up time.
• Tailor messages and cadences based on individual prospect characteristics for more impactful communication.
• Get a comprehensive overview of key metrics, helping users track performance, identify trends, and make data-driven adjustments to optimize outreach strategies.
• Support large teams and complex sales processes with adaptable features and integrations.

Cons 

• Implementing the full suite of capabilities requires a fair amount of learning and training.
• Limited social media integration capabilities as compared to other sales engagement platforms, affecting the social channels for outreach.
• Pricing is on the higher side for smaller businesses.

Pricing 

SalesLoft offers three packages for opportunity management, conversation intelligence, sales rep coaching, and more. They are:

• Essentials 

• Advanced

• Premier 

11. Chili Piper

4.6/5 Rating on G2

Chili Piper is a platform for appointment scheduling, meeting booking, and lead distribution. It streamlines the process of connecting businesses with leads and improves sales and customer engagement with calendar integration, lead routing, and real-time analytics. 

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Key Features 

• Round robin scheduling: Distribute leads evenly among your sales team based on predefined rules.
• Buffer times: Add buffer times before and after meetings to avoid scheduling conflicts.
• Meeting links: Generate unique meeting links that automatically sync with your calendar and availability.
• Lead Routing: Automatically route qualified leads to the appropriate sales rep.
• Video conferencing: Conduct meetings via video conferencing directly from Chili Piper.
• Mobile app: Schedule and manage meetings on the go with the Chili Piper mobile app.

Pros 

• Qualify leads before booking meetings through custom forms and pre-qualification questions.
• Integrate your CRM seamlessly to capture essential lead and meeting data automatically.
• Access real-time analytics to gain valuable insights into scheduling and engagement
• Automate repetitive tasks like meeting link generation, pre-qualification, and round-robin team scheduling, freeing up your sales team to focus on high-value activities.

Cons 

• As a premium tool, Chili Piper can be expensive compared to free scheduling options, especially for smaller businesses.
• Requires investment in training and potential adjustments to your existing workflow to implement the tool effectively.

Pricing 

You can purchase either a single product or combine multiple ones to get a bundled rate from the following:

• Instant Booker comes at $15 per user per month

• Handoff comes at $25 per user per month

• Form Concierge comes at $30 per user per month + Platform fee between $150-$1000

• Distro comes at $30 per user per month

How to choose the best SDR tool? 

You should always consider your budget, immediate business needs, team size, technical expertise, and specific sales needs before investing in any sales tool. Ideally, the best SDR tool will:

• Save time wasted on repetitive or routine tasks like data entry
• Provide accurate and intent-based data for targeted outreach
• Offer seamless integrations with other sales tools
• Facilitate quick knowledge sharing and collaboration among the SDR teams
• Be scalable and flexible enough to grow with the business

If you’re still confused, here’s a simple framework by Intercom to consider when comparing different SDR tools. 

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