With the myriad of email marketing tools available, choosing the right platform is crucial for achieving optimal results. 

One name that undoubtedly stands out is Mailchimp, a veteran in the field with two decades of experience, reigning as the most popular email marketing software. Its presence is undeniable, as many have likely encountered Mailchimp emails in their inboxes. 

However, Constant Contact, an email solution with an even more extended history than Mailchimp, emerges as a strong competitor. Although it may have a smaller user base, Constant Contact is a powerful alternative, sparking a compelling comparison with its more renowned counterpart. 

In this blog, we will delve into the features, strengths, and nuances of Mailchimp and Constant Contact to help you decide which platform best suits your email marketing needs.

Mailchimp vs. Constant Contact: Overview

Mailchimp is the preferred platform for experienced email marketers seeking access to advanced campaign management, reporting tools, and audience management. 

Constant Contact is optimal for individuals new to email marketing, providing straightforward features, pre-designed templates for immediate use, and reliable phone support.

Now that you have a brief idea about both platforms, I’m ready to go deep. 

Let’s kick things off by taking a look at the in-depth journey. This comprehensive guide here unveils the strengths and exposes the limitations of these two powerhouses, Mailchimp and Constant Contact.

Mailchimp vs. Constant Contact: Features and Capabilities

Mailchimp is the maestro of innovation with its AI-driven capabilities for automation, hyper-personalization, and native integrations with the digital ecosystem. It is by far the most popular tool of them all, with a 66.05% market share.

Source: Datanyze

The key features that make Mailchimp the most sought-after platform are:

On the other hand, Constant Contact is steadfast in its simplicity for those who value ease over extravagance, reliable support, and straightforward functionality.

The key features that make Constant Contact a simple-to-use platform are:

Let’s compare how their features and capabilities stack up

Mailchimp excels when it comes to:

  • Insightful analytics and reporting
  • Automation workflows
  • A huge integration library
  • Customer journey builder
  • A/B testing

Constant Contact excels when it comes to:

  • Easy list management
  • A huge integration library
  • Event management
  • 100s of templates
  • Customer support

Mailchimp vs. Constant Contact: Pricing

Mailchimp is well-known for its free plan and offers basic features for up to 500 contacts. As the subscriber count increases, so do the pricing and feature scale.

You can choose between four price plans

Constant Contact offers 3 plans, and none of them comes free. The pricing is typically higher compared to Mailchimp’s starting tier.

You can choose between three price plans

When it comes down to pricing per number of contacts, here’s how these two email marketing tools fare

Mailchimp vs. Constant Contact: Customer Support

The most significant difference between the two is phone support.

Mailchimp

When seeking support with Mailchimp, you will be directed to its Help Center, which has extensive articles and tutorials. For questions not answered by the Help Center, they have live chat support on weekdays and email support 24/7 for all paid accounts (free accounts within 30 days of opening). They offer phone support only with the Premium plan.

Constant Contact

Constant Contact gives more accessible customer service as it pushes its phone and live chat support, especially if you are a new customer. When using the tool, you’ll see a Contact Us button in the top navigation, so you can easily open a ticket or give them a quick call.

Mailchimp vs. Constant Contact: Overall Abilities

Let’s now take a look at the difference between some of their critical abilities

1. Audience Management:

Mailchimp and Constant Contact both excel in audience management, allowing users to organize and segment their email lists effortlessly. Mailchimp offers detailed audience insights and segmentation options, making it ideal for businesses with diverse target audiences.

While slightly simpler, Constant Contact provides compelling list management features that cater well to users with straightforward segmentation needs.

2. Email Design:

Regarding email design, Mailchimp takes the lead with its intuitive drag-and-drop editor, enabling users to create visually appealing emails easily. 

Constant Contact offers a user-friendly design interface with customizable templates, making it an excellent choice for those who prefer a more straightforward design process.

3. Ease of Use:

In terms of user-friendliness, both platforms score well, but the preference often depends on individual preferences. 

Mailchimp’s interface is sleek and modern, appealing to users comfortable with more advanced features. With its straightforward design and navigation. Constant Contact is particularly well-suited for beginners who prioritize ease of use.

4. Email Automation:

Both Mailchimp and Constant Contact provide robust email automation capabilities. Mailchimp’s automation workflows are highly customizable and ideal for advanced users seeking intricate automation sequences. 

Constant Contact offers a more straightforward automation setup, making it an excellent choice for users who want to set up automated campaigns easily.

5. A/B Testing:

For users who prioritize A/B testing, Mailchimp is the go-to platform. It offers extensive A/B testing options, allowing users to experiment with different elements of their campaigns to optimize performance. 

While Constant Contact does support A/B testing, Mailchimp’s more comprehensive features make it the preferred choice for those who want to fine-tune their email strategies.

6. Landing Pages:

Mailchimp stands out in the realm of landing pages, allowing users to create attractive and functional pages to complement their email campaigns. While providing basic landing page functionality. 

Constant Contact may be better suited for users who primarily focus on email marketing and require simpler landing page features.

7. Analytics & Reporting:

Both platforms offer valuable insights into campaign performance in terms of analytics and reporting. Mailchimp provides more advanced reporting features, making it the preferred choice for users who demand in-depth analytics to refine their email strategies.

8. Email Deliverability:

Mailchimp and Constant Contact prioritize email deliverability, ensuring your emails reach the intended recipients’ inboxes. While both platforms maintain high deliverability rates, individual results may vary based on factors such as email content and sender reputation. Users may find slight differences in deliverability performance based on their specific needs and practices.

Maximize your email marketing campaign ROI with Adapt’s data

Choosing the right email marketing platform is essential for ensuring success in your outreach campaigns. Still, the real game-changer is harnessing accurate lead data to maximize the chosen platform’s capabilities.

You can improve your email marketing outcomes and generate qualified leads at scale using Adapt’s robust data intelligence platform. 

  1. Advanced Search and Filtering Capabilities: Search and find your ideal prospects at scale, considering factors such as job title, industry, company size, and location. Focusing on the most relevant audience enhances the chances of engaging genuinely interested potential customers.
  2. Accurate and Up-to-date Data: Access over 175 million contact profiles with the latest and most reliable information on decision-makers. This prevents wasting time and resources on outdated or incorrect contact details, allowing you to confidently reach out to prospects with verified data for meaningful connections.
  3. Email List Building: Craft customized lists based on specific criteria like job function, industry, or other specifications. Effectively segmenting your email list enables tailored campaigns for different groups, amplifying the relevance and impact of your messages.
  4. Integration with Popular CRM: Streamline the transfer of leads from Adapt to your CRM system for a seamless transition from lead generation to nurturing and conversion. Centralizing data and processes empowers you to concentrate on building relationships and driving conversions, ultimately enhancing your email campaign’s lead-generation efforts.

Mailchimp vs. Constant Contact: Final Thoughts

So here’s the million-dollar question- which email marketing tool fits your business requirements?  The tool you finally decide to use should ideally be based on your business requirements.

Choose Mailchimp if you want:

  • Advanced Reporting and A/B Testing
  • Customizable Automation Workflows
  • Sleek and Modern Interface
  • Landing Page Capabilities
  • Access to Complete Marketing Suite (Social Media, Websites, Audience Management) 

Choose Constant Contact if you want:

  • Email Marketing Beginners
  • Immediate Support via Phone
  • Simplified Email Design
  • A platform dedicated to email marketing and lead generation
  • Basic Landing Page Functionality

Both Mailchimp and Constant Contact come with a long list of impressive features and tools, and the choice ultimately hinges on your specific business complexities, requirements, and team.