13 Best B2B Contact List Providers

With the help of a B2B contact list provider, you significantly improve your chances of making connections with potential buyers. 

Picture this: a salesperson squints at his computer screen. His mission: conquer the ever-elusive sales quota. His weapon of choice? Data collected by inaccurate scraping techniques.

This fine marketer, a firm believer in the DIY approach, doesn’t know he is about to embark on a journey filled with:

• Inaccurate data
• Poor email deliverability
• Cumbersome data collection and data entry
• A soul-crushing cold email rejection rate

Meanwhile, across the digital frontier, a different salesperson is thriving. He has unrestricted access to the secret weapon of modern B2B sales: highly targeted B2B contact lists from reputable email list providers. He gets to enjoy:

• Precise targeting
• A lot of sales in a short time
• Measurable results

If you want to enjoy successful marketing campaigns yourself and achieve marketing goals faster, it is time to rewrite your sales story. 

Now, you may be wondering, a B2B database provider can save time and speed things up, and that’s about it, right? Well, there is more to that!

To understand the benefits of B2B database providers, let us first understand your prospects – B2B decision makers. 

Then, we will make the case for B2B contact list providers and list 13 tried-and-tested brands you can choose from in 2024.

Understanding B2B Decision Makers

B2B decision-makers hold the key to unlocking lucrative deals. However, reaching them and influencing their choices isn’t simple.

Not all B2B business profiles are the same. For example:

• Some are the initiators. They identify the need for a product and champion its exploration within the company.
• Influencers offer expertise and recommendations, shaping the decision-maker’s perspective.
• Then come the decision makers, who hold the final say on whether to purchase or approve the solution. This could be a CEO, CFO, or head of a specific department, depending on the size and budget of the purchase.
• The titles, roles, and functions also differ by industry.

Knowing what roles B2B decision-makers play in their industry helps you refine your targeted outreach efforts. 

You can craft personalized marketing campaigns that resonate with each individual’s priorities. And with this understanding, you can focus on building trust and long-term business relations.

But before you can do all of that, you should have their contact information. Comprehensive and relevant contact information because having a list of contacts with phone numbers isn’t enough for your growth requirements. Let us explore why!

Key Elements in B2B Contact Lists

Here are the key elements that make up a targeted and high-quality B2B email list:

1. Accurate Personal Information

Ensure the contact names, emails, and phone numbers are accurate and up-to-date for high email deliverability.

2. Firmographics

• Industry: Targeting specific industries allows you to tailor your B2B sales message to the industry’s unique challenges and needs.
• Company Size: Knowing the size of the company (number of employees, revenue) helps determine the scale of their needs and the appropriate solution to propose.
• Location: Location can be relevant depending on whether location-based factors impact your product and services. 

3. Demographics

• Job Title: Understanding the specific role and job function of the contact allows you to personalize your message to their area of responsibility and decision-making power within the organization.
• Seniority Level: Targeting C-suite executives or department heads might be relevant depending on the complexity of your solution.

4. Data Quality and Hygiene

• Accuracy: Outdated or inaccurate information can significantly hinder your marketing campaign. Look for providers with a strong focus on data verification and hygiene.
• Compliant Email Lists: Ensure the B2B contact list provider adheres to data privacy regulations like GDPR or CAN-SPAM to avoid legal issues and maintain ethical marketing practices.

5. Segmented Email Lists

Segmented B2B contact lists and customized lists for marketing let you send targeted messages that resonate better, leading to higher engagement and sales.

The Importance of Industry-Specific B2B Contact Lists

Industry-specificemail lists ensure you’re reaching out to companies facing the specific challenges your solution addresses. 

So, when you purchase industry-specific customized lists, you open doors to:

• more qualified leads
• higher B2B sales engagement
• a higher conversion rate

Top 13 B2B Contact List Providers in 2024

#1 Adapt.io

Allow us to introduce ourselves and tell you how we can help you achieve your marketing goals.

Adapt.io offers you a reliable and fresh contact database of over 200 million verified and accurate contact profiles. Designed to help marketing professionals reach the right people, prospecting with Adapt.io is easier than ever.

No matter your industry, Adapt.io helps sales professionals and marketers achieve their full potential – at scale!

Key features: 

1. Search By Industry: Adapt.io’s contact search feature helps you filter decision-maker data as per your needs. What’s more, Adapt.io ensures that all the contact information is verified in real-time.
2. Bulk export: Perform bulk export of contact data, business emails, business profiles, or company data in a usable CSV file quickly and easily.
3. Dynamic Lists: Personalize your outbound campaigns – even when your prospect data changes! When new contacts are added, or existing contacts change jobs, Adapt automatically updates the lead list and notifies you.
4. Seamless Integration: Adapt.io offers seamless integration with popular CRM software and other marketing tools. (P.S. Love integrations? Explore what you can achieve with Adapt.io’s API here.)

#2 Lusha

Lusha has been a popular B2B database provider thanks to its ease of use and rich features. The only drawback of Lusha is that it doesn’t integrate with ZeroBounce yet. If ZeroBounce is part of your tech stack, check out Lusha alternatives)

Key Features: 

1. Contact Discovery: Lusha helps you find premium contacts within businesses. This includes verified email addresses, phone numbers, and sometimes even social media profiles (depending on the plan).
2. Data Enrichment: Add or update contact information within your current system.
3. Email Database Tools for Lead Management: Lusha offers basic lead management features within its platform. You can create lists, add notes to contacts, and track outreach efforts.
4. Handy Chrome Extension: A Chrome browser extension allows you to simplify lead generation activities. You can easily find personal and business email addresses of potential prospects on professional websites like LinkedIn.

#3 Cognism

Cognism is yet another popular B2B email marketing list provider in 2024, offering business contact lists across industries.

Key features: 

1. Diamond Data (Targeted and high-quality email lists): Cognism boasts a database of high-value contacts, particularly strong in the US and EMEA regions. This is a major advantage for B2B sales teams who want to connect directly with decision-makers on their mobile devices.
2. Advanced Intent Data: Powered by Bombora, Cognism incorporates intent data to identify companies actively researching solutions or products related to your offering. This premium sales intelligence platform allows for hyper-targeted outreach and better sales conversations at a crucial moment in the buyer’s journey.
3. Global Data Coverage: Cognism offers millions of business contacts across North America, Asia Pacific, and Europe. This is especially valuable for companies with international sales teams who need direct email address access globally. 
4. Data Privacy Compliance: Cognism’s high-quality, targeted email lists prioritize compliance with GDPR and CCPA regulations, ensuring your outreach efforts stay on the right side of the law. 

#4 ZoomInfo

ZoomInfo wins the popular vote across review sites by several B2B marketers across the world. 

Key features:

1. Extensive Contact Database: ZoomInfo boasts a massive database of B2B contacts, one of the largest in the industry.
2. Advanced Search and Filtering: This all-in-one email outreach platform allows for complex filtering based on a wide range of criteria, including firmographics, demographics, technographics, and buying signals. This level of granularity helps users pinpoint their ideal customer profile with high accuracy.
3. Data Enrichment and Insights: ZoomInfo offers data enrichment features that can update and enhance your existing contact records. It provides sales intelligence insights, such as news articles and company filings, to give email list users a deeper understanding of potential clients.
4. Seamless Integrations: Integrations allow for a smooth workflow, where contact data and insights from ZoomInfo can be seamlessly transferred and utilized within existing sales and marketing tools.

#5 RocketReach

RocketReach skyrockets your outreach efforts (and helps achieve marketing goals faster!) Similar to ZoomInfo, RocketReach also offers “search by industry” functionalities, making it an excellent data provider for tailored outreach.

Key features:

1. Focus on Email Verification: RocketReach prioritizes verified data. They offer a high accuracy rate through various verification methods, ensuring your outreach campaigns land in the right inboxes.
2. Advanced Search Tools: No more generic emails. You can filter email marketing lists by industry, contact levels, company size, job title, location, and even keywords within a contact’s bio or social media profiles.
3. Chrome Extension and Integrations: RocketReach integrates with your browser through a user-friendly Chrome extension.
4. Email Verification Integration: Beyond individual searches, RocketReach offers a bulk email verifier.

#6 UpLead

UpLead’s sales intelligence platform empowers B2B sales and marketing with accurate, account-based data and real-time email verification for targeted lead generation.

Key features:

1. Data Accuracy and Enrichment: UpLead ensures you get verified data with human verification processes. They also offer data enrichment features that can enhance your existing CRM data by adding missing contact information or updating outdated details.
2. Account-Based Marketing (ABM) Focus: UpLead caters specifically to ABM strategies. It allows you to build targeted prospect lists based on specific accounts you want to pursue. You can filter by firmographics, technographics, and even news triggers to identify high-value accounts that might be receptive to your offering.
3. Real-Time Email Verification: One of UpLead’s strengths is its real-time email verification feature. This helps ensure your outreach efforts reach valid inboxes and minimize bounce rates in your email campaigns.
4. Technographic Segmentation: UpLead offers in-depth technographic data, allowing you to target companies based on the specific technologies they use. This provides valuable insights into their tech stack and potential needs.

#7 Seamless AI

Seamless.ai is a sales intelligence platform that integrates with popular CRM and marketing automation tools for native prospecting. It delivers a smooth workflow and maximizes efficiency.

Key features: 

1. AI-Powered Lead Intelligence: Seamless.ai leverages artificial intelligence to give insights into a prospect’s background, interests, and potential buying signals. This allows you to personalize your outreach and build stronger relationships with clients.
2. Real-Time Data Accuracy & Lead Validation: Seamless.ai offers lead validation features that assess a prospect’s fit for your ideal customer profile, saving you time by focusing on qualified leads.
3. Automated Workflows and Multi-Channel Outreach: Seamless.ai offers tools to automate outreach workflows, including email sequencing and social media outreach suggestions. This streamlines the sales process and allows for a multi-channel approach.
4. Chrome Extension: Seamless.ai offers a Chrome extension that gives you instant access to contact information and insights for potential leads you encounter while browsing professional websites.

#8 EasyLeadz

EasyLeadz (or Mr. E) is an industry-ready prospecting tool with several AI-powered features. It is your reliable B2B engagement extension. 

Key features:

1. Focus on Direct Contact Numbers: EasyLeadz emphasizes finding verified mobile phone numbers for B2B contacts. This can be a valuable asset for sales teams who prefer direct dials.
2. Chrome Extension for Easy Access: Similar to ZoomInfo and RocketReach, EasyLeadz offers a Chrome extension. This allows users to quickly find prospect emails while browsing professional websites like LinkedIn.
3. Targeting Indian SMEs (Small and Medium Enterprises): EasyLeadz caters specifically to prospecting for SMEs in India. They offer a database of directors for these businesses, which might be valuable for B2B companies targeting the Indian market.
4. Free Plan: EasyLeadz provides a free trial with a limited number of credits. This allows marketing professionals to test the platform’s functionality and data accuracy before committing to a paid subscription plan.

#9 Demandbase

Demandbase is a comprehensive ABM platform designed to help businesses target and engage specific high-value accounts. Here is what differentiates it from other B2B email list providers.

Key features:

1. Account Identification and Insights: Demandbase helps identify key target accounts that align with your ideal customer profile. It gathers prospect emails from various specialized sources (website visits, marketing interactions) to build a comprehensive view of target audience accounts and their buying intent.
2. Personalization at Scale: Demandbase’s AI-powered features allow you to personalize marketing and sales outreach at the target account level.
3. Orchestrated Go-to-Market (GTM) Efforts: Demandbase facilitates a unified approach to marketing and sales. It integrates with various marketing automation and CRM tools, allowing for a seamless flow of data and coordinated outreach efforts across departments.
4. AI-Powered Features (Predictive Analytics and Measurement): Demandbase leverages AI and machine learning to predict which accounts are most likely to convert. It also provides comprehensive reporting and analytics to measure the success of your ABM campaigns and adjust strategies as needed.

#10 Clearbit

Clearbit’s highly positive reviews make it a popular choice for lead generation campaigns in 2024.

Key features:

1. Real-Time Data Enrichment: Clearbit excels at providing real-time data enrichment. This means they can update and enhance your existing CRM or marketing automation data with the latest contact information, firmographics (company data), and even social media profiles. This ensures high email deliverability rates.
2. Advanced Filtering Features: Clearbit offers a robust search function that lets you filter by company name, domain name, email address, job title, location, and technographics. This allows for highly targeted searches that identify the most relevant B2B decision-makers.
3. Integration with Workflows: Clearbit integrates seamlessly with various popular CRMs and marketing automation platforms. This allows you to enrich your existing data, find missing contact information about your target audience, and trigger automated workflows based on specific criteria.
4. Additional Features (Chrome Browser Extension and Freemium Plan): Clearbit offers a user-friendly Chrome extension that allows you to find contact information and enrich data points directly while browsing professional websites. They also have a free plan with limited features, allowing you to test-drive the platform before committing to a paid subscription.

#11 Kaspr 

If automating your lead generation activities is your priority, Kaspr can be the right tool for you. 

Key features:

1. Automated Lead Generation on LinkedIn: Kaspr automates several lead generation tasks. This can include searching for business owners based on specific criteria like company size, sending personalized connection requests, and following up with automated messages.
2. Enrichment of Lead Data: Kaspr can scrape additional premium contacts from LinkedIn profiles, such as job titles, company size, and even email addresses (depending on user settings and LinkedIn profile privacy).
3. Workflow Management for Outreach: Kaspr allows you to set up automated workflows for your outreach efforts. You can define sales triggers and actions, for example, sending a follow-up message after a prospect accepts your connection request.
4. Lead Data Export and CRM Integrations: You can export your collected lead data in various formats. Additionally, it integrates with popular CRM platforms, allowing you to seamlessly transfer the contact info of your current customers and manage them within your existing sales infrastructure.

#12 Hunter.io

On the hunt for B2B email lists? Check out Hunter.io.

Key features:

1. Domain Search for Multiple Emails: Hunter.io excels at finding email addresses associated with specific domain names. You can identify potential clients and relevant contacts within a company you’re targeting through your email marketing campaigns and enjoy high email deliverability.
2. Bulk Email Finding: Upload a list of domain names, and the platform will return a list of potential customers’ corporate email addresses associated with each domain.
3. Email Verification (Paid Plans): Hunter.io’s paid plans provide more advanced email verification integration. This helps ensure the accuracy of your email lists and minimizes bounce rates in your outbound lead generation activities. 
4. Chrome Extension for Easy Access: Just like some other email list providers, Hunter.io offers a user-friendly Chrome extension. This allows you to easily find lists of emails for people you encounter on professional websites like LinkedIn or company websites directly within your browsing experience.

#13 Apollo.io

Last on our list is Apollo.io, a powerful and multi-purpose B2B contact list provider tool.

Key features:

1. Multi-Channel Prospecting: Apollo.io allows you to engage with premium contacts and high-value prospects across various channels, including email, phone calls (with a built-in dialer), and social media integrations. This ideal prospects search provides a more holistic approach to B2B prospecting and allows you to connect with decision-makers on their preferred communication platform.
2. Advanced Search: The powerful search functionalities allow for highly targeted prospecting. Then, you can personalize your sales conversations throughout your sales funnels.
3. Real-Time Data Enrichment and Insights: Apollo.io maintains a fresh contact database with real-time data enrichment. It integrates with various data sources to update contact information and company details.
4. Sales Engagement Automation: Apollo.io automates repetitive tasks within the sales cycle, freeing up valuable time for salespeople to engage in focused sales conversations. 

B2B Email List Providers vs. Crafting B2B Contact Lists

Why Choose Adapt.io

Adapt.io is your prospecting revolution. It’s an intelligent automation tool that empowers you to identify, engage, and convert high-value leads with laser focus.

Here’s how Adapt.io ignites your sales engine:

• Uncover Your Dream Customers:
  • Forget guesswork, cold email, direct dials, and generic messaging.
  • Create email marketing campaigns with cutting-edge data and AI.
  • Discover contact records beyond target demographics – search by industry, find ideal customers based on unique firmographic and technology usage patterns, intent data, job posting information, and more!
  • Target prospects with precision – identify key decision-makers within your perfect-fit companies.

• Craft Messages That Resonate:
  • Craft custom outreach tailored to each prospect’s specific needs and challenges with intent data.
  • Forget cookie-cutter templates – build genuine connections by demonstrating how your solution addresses the unique problems of potential clients.
  • Enjoy shorter sales cycles with relevant and updated contact records

• Automate, Amplify, Analyze:
  • Automate lead generation, contact discovery, and email sequences. Focus on high-impact activities while Adapt.io handles the legwork.
  • Use Adapt.io’s browser extension for fast individual prospecting.
  • Schedule and send personalized outreach at scale, driven by sales triggers.
  • Track campaign performance, analyze engagement data, and optimize your messaging for maximum impact.

Ready to transform your sales pipeline and unlock explosive growth?

Schedule a demo today and discover how personalized outreach with Adapt.io can make all the difference to your customer acquisition strategies and business growth.

PS Don’t miss out on our free trial and Chrome extension. Experience the power of Adapt.io firsthand!