In today’s data-driven landscape, your contact database quality is pivotal for successful sales and marketing endeavors. Data enrichment is a proven strategy to enhance this asset, but selecting the right tool is crucial. 

A mismatch can result in ineffective campaigns and strain your team’s resources. That’s why we’ve curated a list of the top B2B data enrichment tools renowned for their effectiveness and reliability. Explore these solutions to empower your contact database and your revenue teams. Let’s dive in!

1. Adapt.io

Adapt is a comprehensive database for B2B contact and company data, delivering instant access to an extensive database of over 175M lead profiles. The enrichment tool offers an array of 25+ data points for appending your data, including email addresses, phone numbers, company details, technographic insights, and more.

Here’s why global companies love Adapt:

  1. Comprehensive Decision Maker Data: Adapt is trusted for its high level of data accuracy, ensuring you receive reliable and verified information of decision-makers to keep your sales pipeline growing. 
  2. Data Enrichment: Adapt offers 25+ data parameters on lead profiles, including technographics, revenue, employment history, direct dials, and more. You can auto-enrich your CRM or leverage Adapt API for all your data enrichment needs. 
  3. Unified Data Solution: Adapt Data OS gives you a unified solution to leverage large volumes of data on demand. You can build product integrations with b2b data, scale prospecting, and enrichment, or use API for exporting data at scale. 
  4. API Accessibility: Adapt offers API access, allowing seamless integration with other systems and applications. 
  5. Integrations: Integrate seamlessly with multiple CRM, sales, and marketing automation tools. 

Pricing: 

2. Clearbit

Clearbit is another B2B data enrichment tool for enhancing B2B data. It automatically appends comprehensive company and contact information, including technographic details, ensuring accuracy through real-time verification. The tool seamlessly integrates with various CRM and marketing platforms, streamlining workflows. Clearbit’s user-friendly interface and flexible API make it easy for businesses to customize their data enrichment processes, enabling targeted decision-making and precise audience targeting.

Key Features: 

  • Comprehensive Data Enrichment: Provides detailed company and contact information, including technographic insights, ensuring businesses have a holistic view of their leads and prospects.
  • Real-Time Data Verification: Data is continuously verified and updated in real-time, ensuring accuracy and reliability for informed decision-making.
  • Seamless Integration: The tool integrates seamlessly with various CRM and marketing platforms, allowing businesses to enrich their data within their existing workflows, enhancing efficiency and productivity.
  • User-Friendly Interface and Customization: Offers a user-friendly interface and a flexible API. It enables businesses to customize their data enrichment processes according to their specific needs, empowering precise audience targeting and strategic decision-making.

Pricing: 

  • Has a freemium plan to get started 
  • Pricing is available on request

3. Cognism

Cognism provides comprehensive account and contact data enrichment features, along with valuable intent data, sales event triggers, and technographics. This powerful tool is designed to enhance the efficiency of sales and marketing teams, enabling them to accelerate their workflow, secure more meetings, and boost revenue.

Key Features:

  • Data Enrichment: Enriches account and contact data by adding crucial details like phone numbers and emails, ensuring accurate and actionable information for sales and marketing efforts.
  • Intent Data and Sales Event Triggers: Identifies buying signals and sales events, allowing teams to prioritize prospects showing genuine interest, leading to higher conversion rates.
  • Technographics Insights: Provides insights into a prospect’s technology stack, enabling tailored pitches and offerings aligned with their existing infrastructure, increasing engagement possibilities.
  • Seamless Integration and Chrome Extension: Integrates smoothly with popular CRM systems and offers a Chrome Extension for enriching LinkedIn profiles, streamlining workflow, and enhancing outreach strategies.

Pricing: 

  • Pricing is available on request

4. Zoominfo

ZoomInfo is a comprehensive business information database and sales intelligence platform that helps organizations find and connect with their ideal customers, partners, and suppliers. It provides access to a vast repository of business-related data, including company profiles, contact information, employee details, financial reports, and news articles. ZoomInfo is widely used by sales and marketing professionals, recruiters, and business development teams to enhance their prospecting efforts and gain valuable insights into target companies and decision-makers.

Key Features:

  • Data Enrichment: The tool enriches your existing database by adding missing or updated information such as email addresses, phone numbers, job titles, company size, revenue, industry, and other relevant data points. 
  • Contact Verification: ZoomInfo’s Enrichment tool verifies the accuracy of your contacts’ information. This is crucial for reducing bounce rates and ensuring that your marketing messages reach the right audience.
  • Integration: The tool seamlessly integrates with various customer relationship management (CRM) systems and marketing automation platforms. 
  • Real-Time Updates: Constantly updates its database, which means you receive real-time information about changes in your leads’ or prospects’ positions, ensuring your data remains accurate and reliable.
  • Compliance: Emphasizes compliance with data privacy regulations, helping businesses maintain ethical and legal standards when it comes to collecting and using customer data.

Pricing: 

  • Pricing is available on request

5. Data Axle Genie

Data Axle Genie is a powerful sales and marketing tool designed to help businesses find and target their ideal customers. It provides access to a vast database of business and consumer information, allowing sales and marketing professionals to identify prospects, create targeted marketing campaigns, and increase sales. Here are some key features and benefits,

Key Features: 

  • Extensive Database: Salesgenie offers a comprehensive database with millions of business and consumer records. Users can search for leads based on various criteria, such as location, industry, company size, revenue, etc.
  • Data Validation and Cleansing: Validates and corrects addresses, emails, and phone numbers for accuracy and deliverability.
  • Data Enrichment: Augments customer data with demographics and firmographics, providing insights for targeted marketing.
  • Duplicate Data Removal: Identifies and eliminates duplicate records, ensuring a clean and consolidated customer database.
  • Data Appending: Appends missing information like social media profiles and additional contact details for comprehensive customer insights.


Pricing: 

  • Starts from $149/month

6. Enricher.io

Specializing in real-time data enrichment, enricher.io provides instant access to enriched data, thus enabling personalized customer interactions. Its advanced algorithms ensure precise data matching, making it a favorite among businesses aiming for high-quality customer insights.

Key Features:

  • Comprehensive Person or Company Profiles: It provide a wealth of information, including resumes, contact details, social profiles, and demographics, enabling users to have a comprehensive understanding of their prospects or audience.
  • Extensive Database: Enricher.io boasts a vast database covering over 2.5 billion unique individuals. This extensive data source allows users to access a wide range of information, ensuring accurate and detailed profiles for their leads or customers.
  • Seamless Integration: The tool seamlessly integrates with popular CRM systems and marketing automation tools. 
  • Data-Driven Innovation: Enricher.io empowers developers and marketers to build innovative, data-driven products that scale effortlessly. 

Pricing: 

  • Starts from $279/month

7. LeadGenius

LeadGenius helps its users become more efficient in their lead-generation activities, especially for outbound calls, emails, and social media. Another problem that this tool solves is data hygiene on target accounts. 

Moreover, LeadGenius helps boost your marketing and CRM automation systems with the most relevant data. It enriches the user’s contact information based on metrics such as demographics, location, company, and much more.

Key Features:

  • Comprehensive Data Enrichment: Offers a comprehensive data enrichment service, combining human-powered and automated methods to enhance your data with contact details, firmographics, and technographic
  • High-Quality Data: The platform ensures access to high-quality data, enabling you to identify and engage with your ideal prospects effectively. The data provided is thoroughly vetted and reliable, enhancing the accuracy of your lead generation efforts.
  • Human-Powered and Automated Collection: Utilizes a blend of human expertise and automation technology for data collection. This hybrid approach ensures both precision and efficiency in gathering the necessary information for your business needs.

Pricing: 

  • Pricing is available on request

8. Lead411

Lead411 is a leading data enrichment platform specializing in US-centered company and employee data. The platform offers a convenient Chrome extension that provides valuable insights about prospects on LinkedIn or company websites.

Key Features:

  • Accurate and Verified Data: The platform re-verifies all its data at least every 90 days, offering users confidence in the information they access.
  • Chrome Extension for Prospect Insights: Offers a Chrome extension that allows users to gain valuable insights about prospects while browsing LinkedIn or company websites. 
  • Integration with Bombora Intent Data: Seamlessly integrates with Bombora intent data, enabling users to identify and connect with prospects who are actively in the market. 
  • Effortless CRM Integration and API Access: Lead411 provides a smooth integration process with CRMs, allowing users to enrich their existing data and offers an accessible API. 

Pricing: 

  • Starts from $899/month
  • Custom Pricing is available on request

9. Demandbase

DemandBase is a comprehensive go-to-market platform designed to enhance your database with valuable B2B data, facilitating highly targeted Account-Based Marketing (ABM) campaigns. With its advanced AI capabilities, the platform not only cleans and manages your business data but also provides valuable insights for improving data quality.

Key Features:

  • Account Intelligence: Gain access to valuable firmographic details, contact information, and relevant company news and social media insights to enhance your understanding of target accounts.
  • Technographics: Obtain insights into the technologies businesses are utilizing, both in the backend and frontend, allowing you to tailor your approach based on their technological preferences.
  • Account Identification: Identify the companies visiting your website and obtain comprehensive details about them, enabling you to engage with potential leads more effectively

Pricing: 

  • Pricing is available on request

How do you choose the right B2B data enrichment tool?

Choosing the right B2B data enrichment tool is crucial for enhancing the quality of your business data and optimizing your marketing efforts. Here are some steps to help you make an informed decision:

  • Define Your Goals: Clearly outline what you aim to achieve with data enrichment. Whether it’s improving customer segmentation, enhancing lead scoring, or increasing sales, having well-defined goals will guide your tool selection process.
  • Evaluate Data Accuracy: Look for a tool that offers accurate and up-to-date data. Check customer reviews and testimonials to gauge the accuracy of the tool’s data enrichment capabilities.
  • Consider Data Sources: Ensure the tool pulls data from reputable and diverse sources. Leveraging cloud business intelligence, they can aggregate insights from vast data sources, enabling richer and more actionable information.The more sources it utilizes, the more comprehensive and reliable your enriched data will be.
  • Integration Capabilities: Check whether the tool integrates seamlessly with your existing CRM, marketing automation, or other software systems. Smooth integration ensures efficient use of enriched data within your existing workflows.
  • Scalability: Choose a tool that can scale with your business. Consider your future needs and growth prospects. The tool should be able to handle an increasing volume of data as your business expands.
  • Compliance and Security: Ensure the tool complies with data protection regulations (such as GDPR) and follows industry best practices for data security. Protecting your and your customers’ data is paramount.
  • Ease of Use: A user-friendly interface and intuitive features are essential. Your team should be able to use the tool effectively without extensive training.
  • Customer Support: Research the level of customer support provided by the tool’s provider. Responsive and knowledgeable customer support can be invaluable, especially if you encounter issues or need assistance with the tool.
  • Cost-Effectiveness: Consider your budget and compare the pricing plans of different tools. Evaluate the features offered in each plan to determine the best value for your investment.

Prevent data decay by enriching your leads with Adapt’s verified B2B data 

Find leads from anywhere on the web with Adapt’s 175M+ verified contact database

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