SendinBlue (now Brevo) and Mailchimp stand out as leading email marketing platforms, offering user-friendly interfaces, robust features, and scalability for your email marketing strategy. Both platforms excel in providing comprehensive tools, making them strong contenders in email marketing space.

But which one is better?

In this post, we’ll guide you on how Brevo (SendinBlue) and Mailchimp stack up against each other. Let’s dive into a comprehensive comparison to help you make an informed decision.

SendinBlue vs. Mailchimp: Overview

Mailchimp is one of the most popular email marketing platforms for businesses across the globe. It offers tools that go beyond basic email marketing, making it a comprehensive relationship management platform. 

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SendinBlue is under the radar and is not as widely recognized as Mailchimp. However is definitely making its mark by offering great value and features at competitive prices. With zero learning curve, you can immediately begin email marketing using its advanced features. 

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Source: Trends

This is just a quick overview. Keep reading for an in-depth software comparison to determine which is best for your business.

Unpacking SendinBlue

Growing rapidly in Europe and worldwide, this award-winning Parisian company currently provides its services to 500K+ users across 180 countries. SendinBlue is a comprehensive email marketing and automation platform that helps businesses and organizations create, send, and track email campaigns. It offers features such as

Unpacking Mailchimp

An award-winning Atlanta-based marketing platform with 12M+ users. It initially started out with email marketing, but now it’s a comprehensive marketing tool offering everything from email marketing to content creation, automation to audience management, and a lot more.

Source: Datanyze

Over the years, Mailchimp has dominated the email marketing and automation market. According to Datanyze, Mailchimp has a 66.05% market share, followed by others. The key features that Mailchimp offers are,

Generate qualified leads at scale with reliable B2B contact data

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SendinBlue vs. Mailchimp: Features and Capabilities

Let’s compare how features stack up against each other

SendinBlue excels when it comes to:

  • Customizable dashboard and easy list management
  • User-friendly automation workflows
  • Multilingual support team

Mailchimp excels when it comes to:

  • Insightful analytics and reporting, including sales conversion data
  • Easy-to-use drag & drop templates
  • A huge integration library

SendinBlue vs. Mailchimp: Pricing Comparison

SendinBlue offers a free plan with limited features but offers unlimited contacts and a pay-as-you-go model for transactional emails. Their pricing is based on the number of emails sent, making it cost-effective and a cheaper alternative to Mailchimp. 

You can choose between four price plans 

Mailchimp offers a free plan for beginners with up to 500 contacts with limited features like automation and segmentation. As your audience increases to more than 2,000 subscribers, it gets expensive, and you must upgrade your plan.

You can choose between four price plans

When it comes down to pricing per number of contacts, here’s how these two email marketing tools fare

SendinBlue vs. Mailchimp: Customer Support

If you are to decide between SendinBlue vs. Mailchimp based on customer support, then the scales definitely tip on one side more than the other.

SendinBlue

  • Owing to its large customer base across Europe, Sendinblue supports quite a few languages, including English, French, Spanish, Italian, Portuguese
  • Phone and chat support for Business and Enterprise plans 
  • Email support for all plans 

Mailchimp 

  • The language primarily supported is English 
  • Phone support only with the Premium plan
  • Email and chat support with Essentials plan and above
  • Email support for the first 30 days with the Free plan

SendinBlue vs. Mailchimp: Overall Abilities

Let’s understand the difference between some of their key abilities

Contacts

SendinBlue doesn’t cap your contact list, even with its free plan (testimonial below). This means you can store and manage a database of subscribers without worrying about additional costs. 

Mailchimp has a limit of 500 subscribers with its free plan. If you hit your sending limit, Mailchimp will automatically bill you for your overages. Both are fair in their own way.

Ease-Of-Use

SendinBlue doesn’t guide you through its platform because it doesn’t need to. It will take you no time at all to learn and start using SendinBlue. The tools are all out there: links to the needed areas, easy to build your workflows, and easy to cancel.

Mailchimp isn’t just popular like that; its being user-friendly adds to its popularity. The learning curve might be a little steeper, but once you get the hang of it, the clean interface, and easy access to tools, putting together your campaign will be easy and quick.

So, based on our observation—it is a win-win for both in terms of usability.

Automation Capabilities

With SendinBlue, you can automate just about anything. But that’s not it; even the most complex automation can be easily implemented. The automation templates, workflow builder, updating attributes, and more make it easy to create engaging campaigns.

Mailchimp offers all the automation triggers, it’s just that you’ll need to pay up if you want to get the most out of them. Single-step automations are quite basic, and for multi-step automations, you’ll need to sign up for their Standard plan.

Campaign Customization

SendinBlue provides 40 basic, fully responsive email templates but lacks variety. You can also use the WYSIWYG HTML Email Editor to code your email directly.

The 100+ email templates available on Mailchimp allow you to customize them to your specific campaign. The drag-and-drop tools let you create any design you want, even your own templates. You can upload them to the website for everyone to access. 

Advanced Reporting

SendinBlue offers basic analytics with plans business and higher. They do not have reporting features like Social and E-commerce.

Mailchimp offers impressive analytics and reporting with every plan. Even the free plan offers basic reports to track performance and optimize campaigns. The paid plans go the extra mile with comparative reporting, A/B testing, send time optimization, and more.

Comprehensive Integrations

SendinBlue offers 60+ integrations. It has a limited selection in comparison but offers all the handpicked important ones that really supercharge your marketing campaign.

Mailchimp offers 250+ integrations. You can find integrations from its wide selection based on your marketing needs, whether you want to boost sales or engage your customers.

Deliverability and Compliance

Both SendinBlue and Mailchimp ensure your emails reach your customers’ inboxes, offering strong deliverability rates. Also, compliance-wise, both take email regulations seriously.

As per the leader of the G2 SaaS business, Chris Perrine, Sendinblue also holds competitive positions, providing valuable options for businesses seeking email deliverability solutions.

Making Your Decision: SendinBlue vs. Mailchimp

Your business has its specific requirements, be it prospecting email lists, creating relevant campaigns, or landing in the right inboxes, and the tool you choose should be based on them.

Choose SendinBlue (now Brevo) if

  • Have budget limitations
  • Need to send transactional emails more
  • Want a free plan with high sending limits and no cap on contacts
  • Send SMS as part of your marketing strategy
  • Need a reliable email service that will deliver your messages securely

Choose Malichimp if

  • You want a more comprehensive email marketing tool.
  • Want a user-friendly interface for easy campaign creation
  • Looking for performance and reliability
  • Want more native integrations
  • Require detailed e-commerce and social reports
  • Need a landing page builder

Identifying Your Unique Needs

If you’re starting out, ease-of-use and cost-effectiveness with SendinBlue can be the game changer for you. If you are fairly established, you may have extensive requirements that require advanced features that come with Mailchimp.

Cost Consideration

For SMEs, SendinBlue can be a more budget-friendly option. Mailchimp can be expensive but a good fit if you require more flexibility in design, templates, and analytics.

API Integration

Both SendinBlue and Mailchimp offer API integrations. However, if you require seamless connections with multiple tools, then Mailchimp offers an extensive range.

Boost your email marketing lead generation with Adapt

Selecting the optimal email marketing platform is undoubtedly crucial for any business striving for success in the digital landscape. However, the true power lies in leveraging the right data to maximize the potential of the chosen platform.

With the accurate and reliable data that Adapt provides, businesses can transform their email marketing results. Adapt email campaign lead generation through its powerful suite of features like 

Advanced Search and Filtering capabilities: Enable you to precisely target your ideal prospects based on criteria such as job title, industry, company size, and location. By narrowing down your focus to the most relevant audience, you increase the likelihood of engaging potential customers who are genuinely interested in your offerings.

Accurate and Up-to-date Data: With over 175M+ contact profiles, you have access to the most current and reliable information of decision makers, preventing wasting time and resources on outdated or incorrect contact details. With verified data, you can confidently reach out to your prospects, knowing you’re making meaningful connections.

Email List Building: This allows you to create customized lists based on specific criteria such as job function, industry, or any other specification. By segmenting your email list effectively, you can tailor your email campaigns to different groups, enhancing the relevance and impact of your messages.

Integrates with popular CRM: This integration streamlines the transfer of leads from Adapt to your CRM system, ensuring a smooth transition from lead generation to nurturing and conversion. By centralizing your data and processes, you can focus on building relationships and driving conversions, ultimately boosting your email campaign’s lead-generation efforts.

SendinBlue vs. Mailchimp: Final Thoughts

In the battle of SendinBlue (now Brevo) vs. Mailchimp, the decision ultimately hinges on your business’s unique needs and budget. While SendinBlue offers a budget-friendly, user-friendly solution, Mailchimp provides a feature-rich platform with detailed reports suited for larger businesses. 

Both SendinBlue and Mailchimp have impressive tools to create customized campaigns that connect and engage your audience. The user-friendly platforms gives you plenty to work with to create the best marketing plan for your business.

SendinBlue

With great features even in their basic plan, SendinBlue offers many marketing automation tools to help you scale your email marketing. You can also create an omnichannel marketing strategy with SMS, WhatsApp, and Facebook.

When you choose Sendinblue, you get to:

  1. With almost no learning curve, SendinBlue is easy and quick to get started, and even their free plan comes with unlimited contacts.
  2. The automation tools available with all plans help you cut down on manual tasks even with complex conditions.
  3. You can easily segment your audience using filters and automate workflows that create new lists based on demographics, lead score, or behavior.
  4. Some of the best registration form options use advanced personalization and subscriber selections. 
  5. You can incorporate different types of marketing within your campaign, including emails and SMS, updating attributes, and proceeding to other steps.

Mailchimp

One of the most popular and most expensive email marketing services, businesses prefer Mailchimp due to its simple user interface, reports and analytics, and multiple integrations. They mostly move away to the Mailchimp alternative as it becomes expensive as the subscriber list grows.

When you choose Mailchimp, you get to :

  1. Create beautiful campaigns within minutes using the drag-and-drop email builder and professional templates.
  2. Add popup signup forms to your website or, using premade templates, create unlimited landing pages.
  3. The advanced email marketing tools allow you to personalize email content and using an e-commerce plugin, you can also include product recommendations.
  4. Automate your emails by choosing from pre-built workflows or craft your own customer journeys.
  5. Go multichannel with your marketing strategy as the platform also offers social media scheduling and ads.

Carefully consider your specific requirements so you can select the email marketing platform that best suits your business goals, audience, and the level of sophistication your marketing campaigns require to empower your team to engage effectively with your audience.