What are Sales prospecting tools, and how do sales prospecting tools help businesses?
Sales prospecting tools are advanced solutions that automate finding and reaching out to leads easily and quickly. They enable your teams to find and pursue potential leads for your business. In addition, it offers effective prospecting strategies such as building email lists, scheduling cold calls and meetings, keeping track of your lead generation funnel, and much more. On the whole, they help you orchestrate and execute your entire sales strategy.
Sales Prospecting tools collectively empower businesses by:
- Efficiently Targeting: Sales prospecting websites help you focus on leads matching your ideal customer profile, saving time and resources.
- Personalizing Communication: Enabling personalized outreach based on prospect data, increasing engagement and response rates.
- Nurturing Relationships: Sales prospecting tools facilitate consistent follow-ups and nurturing throughout the buyer’s journey.
- Data-Driven Insights: These tools provide valuable data to refine your content strategy, ensuring it resonates with your target audience.
- Increasing sales and revenue: By identifying and pursuing new leads, businesses can expand their customer base and increase their sales and revenue.
- Boosting productivity: Sales prospecting tools can help sales teams maximize profits and boost productivity by increasing the volume of leads they convert into prospects while saving time and effort.

Here is a list of the top 26 Sales Prospecting Tools to choose from:
1. Adapt

Adapt.io is a sales prospecting tool that helps businesses get the most accurate and verified B2B contact data to run successful sales campaigns. With its extensive database of 200M+ accurate and verified contact profiles, finding the right data for your target audience is effortless. Here’s why Adapt.io is one of the most promising sales prospecting tools;
- Data Accuracy: Provides accurate and verified B2B contact information essential for successful lead generation.
- Extensive Database: One platform to have a 200M+ b2b contact database across various industries and regions, allowing you to build a hyper-targeted prospecting list.
- Advanced Search and Filtering: Offers robust search and filtering capabilities, making it easier for users to narrow down the target audience based on specific criteria like industry, revenue, department, role, technology, and more.
- Integrations: Provides seamless integration with other marketing and sales tools, streamlining reaching out to potential clients.
- Customer Support: Being one of the best sales prospecting tools, Adapt.io offers its users proactive customer support and assistance.
Additionally, it offers a range of solutions, including lead enrichment with 20+ data parameters to enrich your existing lead database, Contact APIs to help you supercharge the prospecting and enrichment process, and Alerts to know job changes of contacts in your list that keeps your data fresh.
- Pricing – Upon request
Looking to build a targeted prospecting list and improve your conversions?
Find prospects from anywhere on the web with Adapt’s 200M+ verified contact database
2. Outreach

Outreach.io is a sales prospecting tool known for its personalized engagement capabilities and advanced analytics. It empowers businesses by enabling multi-channel communication, automated follow-ups, and insightful campaign tracking. With its user-friendly interface and data-driven insights, Outreach.io enhances prospect engagement, increases conversion rates, and refines outreach strategies.
- Pricing – Upon request
3. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a premier sales prospecting website offering advanced search filters and lead recommendations. Its ability to connect businesses with decision-makers and provide insights into prospects’ activities makes it an invaluable tool for targeted networking, relationship building, and effective B2B SaaS lead generation.
- Pricing – $79.99 to $125 per user per month
4. ReachStream

- Pricing – Their freemium plan gives you access to all their features but with limited access to data. For $99, super saver plan offers unlimited data and more. Check out their pricing here.
5. Apollo.io

Apollo.io combines contact data, engagement tracking, and analytics. As a sales prospecting tool, it benefits businesses by enabling data-driven prospecting, personalized communication, and improved sales team alignment.
- Pricing – Upon request
6. Cognism

Cognism is a top-tier sales prospecting website harnessing AI to generate ideal customer profiles and accurate contact data. It streamlines prospect identification, minimizes manual effort, and enhances targeting precision, making it an essential tool for businesses seeking efficient and effective lead-generation strategies.
- Pricing – Upon request
7. Leadfeeder

Tracking website visitors and matching them to companies, Leadfeeder proves its worth as a valuable sales prospecting platform. Providing businesses with warm lead insights for timely and targeted outreach, resulting in improved B2B SaaS lead generation.
- Pricing – 14-day free trial, free Lite version, paid plans starting at $199/month
8. ZoomInfo

ZoomInfo is a powerful sales prospecting tool that provides access to a vast database of business contacts and company information. It offers AI-powered tools for automated prospecting and enrichment, real-time alerts, and integration with popular CRM and marketing automation platforms. With its extensive database of over 150 million contacts, ZoomInfo offers accurate and up-to-date information to sales and marketing teams, making it a valuable research and lead-generation tool for businesses of all sizes.
- Pricing – Upon request
9. Crunchbase

Crunchbase is a sales prospecting platform that helps sales teams discover, qualify, and connect with key decision-makers at companies with buying power. It offers best-in-class company data, automated prospecting features, personalized insights, real-time alerts, and integrations with sales tools to save time and boost the sales pipeline.
- Pricing – A limited version is available for free. For more advanced functionality, paid plans start at $29 per user a month.
10. Bombora

Bombora emerges as a valuable sales prospecting platform by providing businesses with intent data insights. Its unique ability to track online behavior and identify potential leads based on their demonstrated interest in specific topics enhances prospecting efforts, enabling more targeted and effective outreach strategies for higher conversion rates.
- Pricing – Upon request
11. Hunter.io

Hunter.io, as a sales prospecting tool, assists businesses in finding email addresses associated with domains. With its email finder and verifier tools, Hunter.io streamlines direct outreach efforts, making lead generation more efficient and targeted, ultimately contributing to improved outreach success and conversion rates.
- Pricing – Free to look up 25 emails per month; paid plans start at €49/month.
12. Gong

Gong excels as a powerful sales prospecting tool, focusing on conversational analytics. By analyzing sales calls and meetings, Gong provides data-driven insights that enable businesses to effectively refine prospect interactions, adapt strategies, and tailor messaging. This empowers sales teams to engage leads more successfully, ultimately enhancing lead generation and conversion efforts for improved sales outcomes.
- Pricing – Upon request
13. FindThatLead

FindThatLead is a sales prospecting tool that helps businesses find and engage with qualified accounts. It provides email addresses, phone numbers, and a Chrome extension to scrape emails from LinkedIn profiles. With a database of over 500 million contacts, FindThatLead is a valuable research and lead-generation tool for businesses of all sizes. Its range of features, including email verification, domain search, and CRM and marketing tool integration, can help businesses streamline their sales prospecting process and boost their revenue.
- Pricing – $29 per month
14. MailTester

MailTester offers a platform that enables accurate email deliverability assessment. By analyzing the quality of email addresses and assessing their potential to land in spam folders, Mail Tester ensures that businesses’ outreach efforts are reaching the intended recipients. This verification process enhances email campaign success rates, improves sender reputation, and increases the likelihood of engagement from prospects.
- Pricing – Paid plans start at $19/month for 5,000 emails
15. Skrapp

Skrapp is a valuable sales prospecting tool for businesses. With its email finder and verifier, it identifies accurate email addresses, streamlining outreach and ensuring data quality. This leads to meaningful connections, higher engagement, and improved lead conversion for successful sales outcomes.
- Pricing – Paid plans start at €49/month
16. ContactOut

ContactOut is a valuable sales prospecting tool that helps businesses find accurate contact information from LinkedIn profiles. With its intuitive Chrome extension, high accuracy rate, and integration with LinkedIn, ContactOut streamlines the prospecting process. It is a reliable and easy-to-use tool for businesses looking to expand their outreach efforts and boost their revenue.
- Pricing – Paid plans start at $49/month
17. LeadFuze

LeadFuze is a robust sales prospecting tool that accurately identifies potential leads and decision-makers through automated data mining and enrichment. With AI-driven insights, LeadFuze enhances personalized communication strategies, streamlines lead generation efforts, and improves conversion rates, enabling businesses to achieve more effective and successful sales outcomes.
- Pricing – Paid plans start at $147/month
18. Lusha

Lusha is a B2B sales prospecting tool that helps businesses find and connect with potential customers. It provides access to a huge database of profiles with direct contact information and other key details like company data. Lusha’s sales prospecting tool cuts prospecting time and speeds up outreach, allowing businesses to build warm lists to turn more prospects into customers.
- Pricing – Paid plans start at $39.00/month
19. SalesIntel

SalesIntel is a sales prospecting tool that provides technographic and firmographic data about prospects, enabling businesses to tailor their sales pitch and improve the quality and quantity of their sales leads. This can save time and resources, as salespeople can focus on high-quality leads. Successful prospecting can lead to higher-quality leads, a tailored sales pitch, and increased sales.
- Pricing – Paid plans start at $295 per month
20. Seamless AI

Seamless AI, as a sales prospecting tool, helps businesses connect with their ideal customers, build a sales pipeline, and close more deals at scale. Its powerful firmographic filters and business insights make it easy to discover target accounts. With Buyer Intent Data, businesses can identify and engage with ready-to-buy prospects at the perfect time.
- Pricing – Upon request
21. Lead411

Lead411 is a valuable sales prospecting tool for B2B SaaS businesses, offering accurate company data and contact information. Its AI-driven insights enhance lead generation accuracy, enabling tailored communication and improved conversion rates. With streamlined lead identification, Lead411 facilitates targeted outreach, increasing engagement and successful conversions.
- Pricing – Paid plans start at $99 per month
22. Snov.io

Snov.io is a valuable sales prospecting tool for businesses. Its email finder helps identify email addresses of potential leads and decision-makers, streamlining direct outreach. The email verifier ensures accurate contact lists by validating email addresses, reducing bounce rates, and enhancing the effectiveness of email campaigns. This accuracy in lead generation and email outreach ultimately improves engagement rates and boosts lead conversion for more successful sales efforts.
- Pricing – Paid plans start at $30 per month
23. TAMI

TAMI is a sales prospecting tool that simplifies and automates the sales prospecting process for businesses. It helps identify high-quality prospects, qualify and prioritize them, find accurate contact data, and engage with them.Â
- Pricing – Upon request
24. Cience GO Data

CIENCE GO Data is a sales intelligence website that provides businesses with customizable and accurate B2B company and contact data, helping them reach decision-makers and drive more sales. With powerful search capabilities, GO Data enables businesses to find their desired prospects. It also integrates seamlessly with existing tools, making it easy to incorporate into their workflow.
- Pricing – Upon request
25. GetProspect

GetProspect enables accurate lead identification through its email finder tool. This streamlined approach enhances lead generation efforts, allowing businesses to connect with potential leads directly. By providing verified contact details, GetProspect simplifies outreach and communication, enabling businesses to establish meaningful connections and engage decision-makers more effectively.
- Pricing – Paid plans start at $49 per month
26. Salesfully

Salesfully improves targeting by allowing businesses to target their sales efforts towards suitable customers who are actively seeking solutions to specific challenges. It streamlines communication by enabling businesses to connect and engage with potential customers through various communication channels. Salesfully also helps businesses fill their sales pipeline by providing a steady stream of qualified leads, valuable insights, and data on prospects, allowing businesses to understand their target audience better.
- Pricing – Paid plans start at $29 per month
27. LeadRebel

If you would like to know which companies have visited your website, LeadRebel is the right solution for you. By using this software, you are able to identify your website visitors, find detailed information about each company as well as their employees, and use this data in your B2B marketing and sales campaigns. The tool offers lots of integrations so that you can easily export data in the solution of your choice (many of the prospecting tools on this list are included). All in all, LeadRebel is a cost-effective and reliable way of B2B lead generation.
- Pricing – Starting from 49 Euros/month
In the world of B2B sales, choosing a tool isn’t just about what it can do – it is also about what fits your business goals like a glove. With so many options out there, it’s easy to get overwhelmed. However, it’s important to remember your business has its own personality and goals, and the tool you choose should align with it. It’s similar to finding a puzzle piece that perfectly fits into your team’s way of working. The right tool makes your team work better, helps you make smart choices based on data, and pushes your business to grow. Happy prospecting!
Build a targeted list of leads and improve your conversion rates
Find leads from anywhere on the web with Adapt’s 200M+ verified contact database
Frequently Asked Questions
Here are 5 techniques of prospecting:
- Account Based Marketing
- Content Marketing and SEO
- Networking and Events
- ReferralsÂ
- Inbound and outbound prospecting