Best Customer Support in the market!
Paula Fitzgerald
Senior Project Manager
About OCO Global
OCO Global is a leading player in the International Trade and Development industry, headquartered in Belfast, Northern Island. They specialize in providing economic development solutions for over 20 years to leading organizations in Foreign direct investments and Business Development.
Challenge
OCO Global was looking to build a robust go-to-market strategy to help propel its organization into its next phase of growth. Paula Fitzgerald, Senior Project Manager at OCO Global, remembers the challenges she encountered while taking this up.
Having an efficient process meant having the liberty to experiment with different email strategies that wouldn’t raise their bounce rates, thus protecting their sender score. To pull this off and make efficient outreaches, the team also knew that the data quality needed to be on par.
With that, OCO Global began searching for a solution that could provide them with accurate data intelligence for their global markets.
Solution
Before bringing on Adapt, OCO Global opted to try other platforms to fuel their marketing initiatives with data intelligence.
With access to deep intelligence across every lead, OCO Global now knew whom they should be targeting and when. Once this box was ticked, it was now easy for them to quickly identify decision-makers from promising accounts that they could focus and nurture with winning campaigns.
Paula is happy that their prospecting time is no longer spent on verifying the data they spent on, and the team gets to focus on their original mission of building an effective marketing outreach.
Results
Since making the switch to Adapt, OCO Global has increased its prospecting productivity by at least 30%.
Adapt is thrilled to be recognized for its data quality and customer support amongst other players in the market. We look forward to helping Paula and her team stay on top of their marketing game in the coming years.
Industry
International Trade and Development
Company size
51-200 Employees
Headquarters
Belfast, Northern Ireland
Founded
2001
Website