Scaled pipeline velocity with 15x returns
Teresa Yacono, PMP
Technology Manager
About
Rise Against Hunger is an international hunger relief non-profit organization that coordinates the packaging and distribution of food and other aid to people in developing nations. Founded in 1998, Rise Against Hunger mobilizes more than 400,000 volunteers each year to package meals for people in need around the globe.
Challenge
To support the mission across multiple regions, Rise Against Hunger was procuring leads from multiple sources. The major challenge here was time consumed to find qualified leads was very high and sales reps were spending more time on finding the leads than converting them, a productivity hazard. Rise Against Hunger needed a tool that will help them find a qualified list of leads at a faster rate.
Most organizations face challenges in pipeline velocity due to non-qualified leads or inaccurate data. Rise Against Hunger was having a similar challenge as the time to find accurate leads was relatively very high, making the sales process slow.
Solution
To support their mission Teresa and the team needed a robust data intelligence tool that will reduce prospecting time and scale pipeline velocity. While evaluating data providers, they found Adapt as the most competitive platform that provides trustworthy data at a fraction of the time and effort.
While evaluating Adapt, Teresa and the team were spending more time engaging with the contacts rather than finding them. This was a drastic shift as this helped them create more opportunities in the pipeline and all of this is done at a faster rate now.Â
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Adapt was a reliable one-stop data solution for Teresa and the team!
Results
The results spoke for themselves, Rise Against Hunger saw a multifold increase in qualified lead generation with very less time spent on acquiring them. Adapt’s accurate database has helped Teresa and the team acquire leads at a fraction of the cost and gained a 15x return on investment. This was a huge win over a less period of time.
Industry
Non-Profit Organization
Company size
150-200 Employees
Headquarters
North Carolina, United States
Founded
1998
Website