Lead generation is no longer an exhaustive process with Adapt
Mabel Espinal
Senior Marketing Specialist
About Skystem
SkyStem is a software development firm with a vision on creating intelligence software to eliminate redundant operations in the customer service world. Their mission is to ensure timely execution of mundane activities, by fuelling efficiency into companies’ operational workflows. Specialized in adding a human touch to their solutions, they’re excited about their customers getting the best of customer service solutions.
Challenge
Skystem had outsourced their lead gen operations to a third party that would source them quality business leads to prospect into. This had the customer teams dealing with a constant influx of incoming data, most of which weren’t relevant to the niche requirements posed by Skystem. The limited info they could source also turned out to be stale. This only added more frustration to what was already a taxing experience.Â
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It was time to refresh Skystem’s lead gen game. Mabel, Senior Marketing Specialist at Skystem wanted to ensure their prospecting teams were enabled with granular ICPs to engage with, so their productivity isn’t spent on meaningless prospecting.Â
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Mabel opted for Adapt, and there were two challenges to be met. One was to aid in hygienic data to support the prospecting teams, and the other was to segment the ICPs at a more defined level.
Solution
Mabel’s plan was to segment the huge load of ICPs into digestible lists with distinct target points. Adapt’s data team closely worked with Mabel to help her build the ideal lead base she wanted, with Adapt’s list builder. With verified emails coming from Adapt’s ZeroBounce integration, it was now time for Adapt to deliver.Â
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Sooner, the team noticed an uptick in quality leads. Given that they had access to well-categorized prospect lists, the reps knew whom they were targeting. From job titles to company size, Skystem now had all the vital info it took to qualify leads faster and engage with confidence.
Results
This success meant Mabel and her team no longer had to resort to third-party data verification services, which took a huge chunk of their lead gen spends.
Prospecting is no longer a nightmare for Skystem. With access to accurate and knowledgeable data, they are now able to curate more segmented campaigns and increase their outreach.
Industry
Software Development
Company size
11-50 Employees
Headquarters
New York
Founded
2015
Website