Best email deliverability for Non-English Geos
Anuj Pakhare
Founder - CEO
About Vereign Media
Vereigen Media is a B2B Demand generation firm with major strength in Account based marketing. Their performance marketing solutions are designed for enterprises of all sizes globally. With an audience reach of more than 50 million+, they have been driving digital campaigns across all industry verticals and have access to all key account information, business intelligence reports, along with complete business card information of top B2B decision-makers.
Challenge
When it came to driving success oriented campaigns for their clients, Vereigen Media wanted to increase the audience that are exposed to their campaigns.
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Headquartered in London, the coverage of data across non-english speaking regions was the challenge they were looking to address with a data vendor. To make efficient outreaches among non-english speaking geographies, they required data coverage that gave them access to high accuracy emails.
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The current data vendors they partnered with, did not have sufficient success rates, with bounce rates going off the roof. Anuj Pakhare realized this was a threat to their sender score.
Having known the shortcomings of the different vendors they partnered with, Vereigen Media decided on getting a platform that can fuel their marketing initiatives with reliable data.
Solution
Adapt’s wide data coverage gave Vereigen Media the ability to leverage deep intelligence to discover whom they should be targeting and when. Having hit the bull’s eye with the right account, it was easy for Vereigen’s team to quickly access key decision makers from the target accounts and exercise tailored nurturing campaign strategies.
Results
Anuj has realized greater efficiencies, there was a 30 percent increase in their email deliverability and a 40% raise in prospecting productivity than what they had been averaging with the previous campaigns.
With data reliability no more a concern, Vereigen Media is able to focus on their mission of building and executing the right campaigns for their clients across geographies.
Industry
Marketing and Advertising
Company size
201-500 Employees
Headquarters
London
Founded
2016
Website